These are the winners and nominees of 2015.

1. Newcomer Agency of the Year

Adhesive PR

An award-winning, independently-owned agency with offices in Sydney (Australia) and Auckland (New Zealand) that services some of the biggest brands in the world. We challenge ourselves to make everything we do sticky, relevant and memorable. Our agency heads have taken learnings from their experience at multi-national agencies to craft a distinctive and ownable offering. We celebrate our independence. We are masters of our own destiny.

Sling & Stone

Sling & Stone is a different kind of PR agency. We’re a focused team, bursting with ambition, hustle and curiosity. We partner with entrepreneurs, challengers and disrupters. We love getting our hands dirty and working closely with people and brands that are changing the world around them, learning everything we can and telling their stories. We blend creativity with technology in a way that no one else does. We get a kick out of creating campaigns that deliver results and spark conversations.

SPAG Asia - Keeping it REAL

SPAG Asia is a new generation public relations and advocacy firm, led by the working philosophy of BE REAL – Real Insights, Real Solutions and Real Impact.We take pride in developing high-impact communication campaigns; tailor-made to meet our client goals in the most productive manner. Content lies at the heart of all our campaign strategies. We are headquartered in Singapore, with parallel offices in Gurgaon and Mumbai; and have the strongest network of affiliates, across 175 locations.

2. Agency of the Year

Edelman

Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman operates in 11 countries across APAC with affiliates in 40+ cities. Edelman was named The Holmes Report’s 2014 APAC Digital Consultancy of the Year, Campaign’s 2014 Australia/New Zealand PR Agency of the Year and PRWeek’s 2015 Japan/Korea PR Consultancy of the Year.

Weber Shandwick: Bigger, Bolder, Better

Weber Shandwick is a leading PR firm in China with expertise in consumer marketing, corporate reputation, healthcare, technology, public affairs, finance and CSR. By boosting the agency’s capacities beyond PR, enriching its talent pool, fostering inter-practice integration, cultivating organic growth, and giving back to the community, the agency has had a fulfilling and profitable year, with growth upwards of 40% and being named Greater China Consultancy of the Year by The Holmes Report.

FleishmanHillard Hong Kong

In 2015, FleishmanHillard HK (FHHK) has reinforced its reputation as the premier communications agency in Hong Kong. This has been a record year for FHHK, with 12% revenue growth on top of 13% in 2014. We continue to lead our regional network, outperforming in profitability and industry initiatives. Facing an evolving landscape demanding greater transparency, FH has adapted with a strategic, integrated approach. The growth of our award-winning corporate and creative work has been key to success.

Burson-Marsteller: Burson's Back in China

2014–2015 has been one of Burson-Marsteller China’s best seasons, with renewed effort to put people first resulting in a stronger internal culture and impressive growth. Our “Borderless Burson” initiative transformed us from several regional offices with their own specialties into a truly connected and integrated agency working seamlessly together, enabling innovative new offerings for our growing number of Chinese and global clients. That’s when people started to say “Burson’s Back in China.”

Cohn & Wolfe Malaysia: From Start-up to Southeast Asia's Best

Cohn & Wolfe Malaysia is the network’s fastest growing and most successful office in Asia Pacific, having consistently posted double digit revenue growth since its inception in 2011. The agency’s drive for innovation and result-oriented excellence has ensured a phenomenal client retention rate for brands such as Colgate, Nestle, Tetra Pak, 3M, Dulux, and Samsung. Recognising its achievements, The Holmes Report recently conferred Cohn & Wolfe the 2015 Southeast Asia Consultancy of the Year Award.

3. Communications Team of the Year

Nanyang Technological University

NTU’s in-house team, led by Dr Vivien Chiong, has shown how strategic communication is critical to an organisation’s success. Since implementing its integrated communication strategy in 2011, the team has achieved positive perceptions of above 70% each year. Compared to 2011, NTU has grown its share of top students enrolling each year, hitting a stellar 89% in 2015. NTU has shot up in global university rankings, from 58th in 2011 to 13th today. In just two years, the team has won 29 PR awards.

AirAsia Communications Team

The AirAsia Communications Team consists of 9 individuals, with both Media Relations and Events Management functions. The team manages all public relations, corporate communications, commercial communications, issues & crisis management and management profiling. Our well-oiled team manages at least 30 press conferences / events in a year on average, as well as an average of 3 press releases every week, in line with AirAsia’s many initiatives.

CLP Power Hong Kong Limited

CLP launched a series campaigns about the company’s core values while the government sought out public opinion over the development of the regulated electricity industry. These initiatives provided effective platforms to engage stakeholders and communicate with the public, earning community endorsement including those of government officials. It generated media coverage with an estimated value of over US$8 million.

Li & Fung

Formed in 2014, we are a diverse team of 18 influencers, brand strategists, communication specialists, designers, filmmakers, photographers, digital marketers and community engagers. Li & Fung’s strategic business objectives and brand reputation is managed by our team across every stakeholder group from our people to investors to global retailers. We live and breathe the Li & Fung brand.

Brisbane Airport Corporation

The Brisbane Airport Corporation (BAC) Corporate Relations (CR) team of eight is responsible for media and public relations, government relations, public affairs, social media, marketing communications, branding, video production, event production, sponsorships, corporate partnerships, stakeholder engagement, community engagement, issues management, crisis communications and special project communications for Australia’s third busiest airport, servicing 22+ million passengers each year.

4. Automotive and Transport

Crown Motors Ltd
Toyota Sienta & Spade "Fun2gather"

Toyota in HK represents a household name since its models range from public transport like taxi, minibus to passenger cars. Thus, the launch of Sienta and Spade (S&S) aims to shift a deep-rooted perception from conservative to fun and energetic. The launch campaign takes a storytelling approach by personifying S&S as two distinctive characters who initiates car searching.

5. Energy

Shell
Shell: See the Potential, Make it Possible
Edelman Shanghai

‘See the Potential, Make it Possible’ focuses on the stories and aspirations of everyday Chinese people and how Shell is involved in helping achieve these dreams. Through a series of short films and community outreach programs, Shell brought these ideas to life and demonstrated its commitment to meeting the energy demands of the China market in an environmentally responsible way.

CLP Power Hong Kong Limited
CLP Eco Home Tour “Smart Living • Smart Use of Energy”

CLP strives to be the leading responsible energy provider in Hong Kong. A lot of efforts has been put into promoting energy efficiency and conservation. One of the initiatives is the Eco Home Tour which combines social sharing and value added services of CLP. In addition, the mobile site can be used with the games in Eco Home which is our customer service centre for a unique O2O experience.

Zayed
Zayed Future Energy Prize
DT Communications Asia Pacific

Zayed Future Energy Prize (ZFEP) is the world’s most prestigious recognition dedicated to renewable energy and sustainability achievement. As part of DT’s Asia Outreach program we focused on a niche community; Asia’s sustainability industry, and extensively increased the recognition of ZFEP within the most prominent players in the Asian sustainability sector.

6. Technology and Consumer Electronics

Amazon
Kindle Voyage: Re-igniting a love for reading in China
Weber Shandwick

This campaign engaged consumers via multiple platforms to ignite social conversations and re-frame the way people thought of reading. It generated 200 million impressions and over 14,000 consumer posts and discussions online, making the campaign among the most successful in promoting reading in China in recent years. Kindle Voyage units completely sold out by end-2014 as a result of the campaign.

Dell India Pvt Ltd
Back to School Campaign- Dell India

Education often gets reduced to books, dry hard work, and mugging.Takes away curiosity, interest and involvement. Studies are seen as a punishment.
Thus arrived the idea: Learning the AIO way. We looked from shifting routes from boring, regimented, uninteresting, rote based learning to fun and interactive learning.

Indeed
Indeed at Vivid Sydney: The changing face of work and recruitment, by Hotwire
Hotwire

Indeed, the world’s largest job site, tasked agencies Hotwire, Mediacom and Mullen Lowe to drive uptake of services with Australian jobseekers and SMBs, and generate thought leadership with press at Vivid Sydney 2015. The two-month campaign reached 5M jobseekers, 750 SMB recruiters, and generated 32 articles. Indeed saw a 6% increase in web traffic and 136% increase in SMBs posting jobs.

Renishaw
Renishaw: When Microns Matter
Golin

How do you create and sustain interest in a product whose sole purpose is to measure manufactured parts in microns – a millionth of a metre? This was the challenge presented to Golin by Renishaw and their machine tools probes which play a vital role in high quality, precision manufacturing. Golin tackled this challenge with a fully integrated campaign delivering new sales leads to Renishaw.

Samsung India Electronics
Samsung Galaxy S6 Photowalk
Weber Shandwick

To highlight the imaging experience of the Samsung Galaxy S6 and sustain conversations months into its launch, Samsung invited prominent Indian journalists for a Photowalk. The experiential engagement enabled the media to test the device amidst the stunning landscapes of Sikkim. It resulted in 19 articles, over 200 posts on social media, with a reach of 712,000, and 2.9 million impressions.

7. Telecommunications

Optus
Optus launches Netflix with Ricky Gervais
Emotive

How did Optus break an Australian Facebook record? And become the most successful piece of branded content Google have ever seen in Australia? And become the most watched ad on YouTube for Q2 in Australia? And become Optus’ most successful video campaign to date?

By paying Ricky Gervais to NOT make an ad to promote their launch partnership with Netflix in Australia.

Chorus
Gigatown
Contagion,Waxeye,Chameleon Partners

Gigatown was a unique educational online and real world competition and marketing campaign to raise awareness of the benefits of New Zealand’s new fibre broadband network. It drove a marked change in the public’s understanding of fibre broadband. Uptake of fibre services tripled and a successful flagship gigabit fibre town was established to showcase the benefits of fast connectivity.

Qualcomm
Invention Cafe
Burson-Marsteller China

Qualcomm’s inventions connect billions of people around the world and support some of our most used technologies. But, if you are like most users, you’re probably not aware that you are. So Qualcomm asked the agency to create a marketing initiative to enhance people’s awareness of its cutting edge technologies and showcase Qualcomm’s inventions.

Qualcomm
4G/LTE Full-Scale Educational Campaign
Burson-Marsteller China

In 2014, the Chinese telecommunications industry was preparing to adopt 4G/LTE (Long-Term Evolution). However, the changes in 4G/LTE seemed small compared to 2G and 3G. By educating key stakeholders about the advantages of 4G/LTE, Qualcomm, a global technology leader in 4G/LTE, would increase consumer demand and usher in a new era in mobile communications in China

Telekom Malaysia
TM Convergence Champion

Telekom Malaysia’s Convergence Champion campaign is inspired by the vision to infuse a seamless broadband-enabled experience into people’s lives. A vision to empower every facet of a nation- from Education, Healthcare, Banking to, Entertainment, Retail and more. A vision to converge technology platforms to enrich lives of Malaysians.

8. Finance

Manulife (International) Limited
ManulifeMOVE unveils an innovative approach to health and wellness in Hong Kong

ManulifeMOVE is a unique insurance concept rewarding adults of all ages with premium discounts for living more active lifestyles. The simple, easy to join program lets members track their daily activity through the MOVE app which is tailored to the increasingly digital savvy customers and reinforces Manulife’s position as a leading advocate for greater health and wellness.

ANZ Global Wealth
ANZ Women’s Initiative: #equalfuture
The Connolly Partnership,WhybinTBWA Group

To build affinity with women, ANZ created an emotionally provocative campaign that in just 10 days has been viewed online over 600,000 times, elicited nearly 30,000 website visits, close to $10m in media coverage and significant positive social media, differentiating ANZ from the male dominated financial services industry and creating active engagement.

MasterCard
The Priceless Engine – New Year’s Eve Campaign
Digital Arts Network

MasterCard launched The Priceless Engine, a new digital platform that drives e-commerce and cross-border transactions for merchants and issuers around Asia Pacific. The Priceless Engine enables us to reach the right people, with the right message and the right offers, at the right time, resulting in never-before seen business results for MasterCard and it’s partners. That’s Priceless.

POSB NeighboursFirst.SG
POSB NeighboursFirst.SG - Your Neighbourhood. Redefined.
Havas Media Singapore

POSB NeighboursFirst.SG is a digital content platform built to house content pieces about the Singapore neighbourhood and engage these relevant stories to Millenials. The campaign fueled the brand’s total engagement on social media making POSB the #1 banking brand in terms of interaction and sentiment. Mainly, it sparked a new sense of neighbourliness, the very essence of what POSB stands for.

Westpac New Zealand
Westpac Business Growth Grant Programme

This was a national campaign focused on small-medium size businesses with a plan to grow.From applications 6 businesses were selected to pitch their plan to a panel of experts to win a $50K package. The programme was run via social, digital and traditional channels. 424 applications were received, $4.2m in lending opportunities generated, 85K views of the event video and 10 businesses supported.

9. Health

St John Ambulance Western Australia
Break the Barrier

We embarked on an integrated marketing and media campaign in 2014 to get more people to train in first aid. The Break the Barrier TV commercial was hard-hitting and it has garnered many accolades from industry and the public. We negotiated a 4-week run of editorial (not paid for) carrying messaging relating back to the campaign which served once again to highlight the message that first aid saves.

Bayer in Japan
CTEPH Disease Awareness Campaign

Working cross-functionally with medical affairs experts and marketing colleagues, as well as with patient support groups, the Bayer communications team designed an educational program to raise awareness and understanding of CTEPH, a rare heart condition. The more people are aware, the sooner sufferers can be diagnosed and treated. The centerpiece of the program was the “6 Minute Run for CTEPH”.

Genyme a Sanofi company
PR Launch of Genzyme's Lemtrada : Giving MS Sufferers the 'freedom to forget'
Edelman Australia

Announcing the PBS listing of a breakthrough new MS treatment, Edelman worked closely with Genzyme to put patients and experts at the heart of the campaign to speak to the real life impact of the development and the newfound ‘freedom to forget’. Reaching more than 20 million, it sparked social dialogues and increased sales figures beyond expectation.

GSK Australia
Enlarging awareness of enlarged prostates: Are you a “More than once a night” man?

Benign prostatic hyperplasia (BPH or enlarged prostate) affects one in three Australian men over 50 , but many think it is a sign of ageing and don’t seek treatment. GSK’s unbranded campaign used humour and a well known older men’s sport celebrity to raise awareness of the condition’s symptoms. The campaign got men to take action by doing an online test and going to the doctor.

P&G
Pro-X by Olay: Purification Beyond Skin
DeVries China

Pro-X by Olay’s newest addition to its line, Micro-Peel Essence, was designed by world renowned dermatologists to purify and renew skin from the effects of pollution. Capitalizing on the public’s fear that smog was worsening in China, we created a multi-layered campaign showing the relationship between poor air quality and skin. It ran from late 2014 to February 2015 with a budget of $200,000.

10. Fashion and Beauty

Hearst Fujingaho (ELLE Japon)
ELLE Women in Society
Weber Shandwick

Weber Shandwick helped ELLE Japon with its important mission to advance the cause of working women in Japan, collaborating with the client to generate excellent media results for its marquee 2015 event, Women in Society. First held in 2014, the event promotes ELLE’s commitment to empowering and inspiring Japan women by bringing together influential spokespeople to share their stories of success.

Estee Lauder Hong Kong Limited
Estee Lauder The Power of Red Nutritious Vitality8 Launch Campaign
Mazarine Asia Pacific

Power of Red – launch campaign of Estee Lauder’s recurring product Nutritious Vitality8 aiming to revive brand image and engage younger audience. Mazarine devised a 3-week online-to-offline campaign with staged communications via online & traditional media, social media and events that resulted in massive coverage from media, positive impression from crowds, buzz from target community.

Forever21 China
Forever21 Campaign
Red Bridge Communications

Forever 21 entered China in 2012. Since 2O13, Red Bridge has been the PR partner of this fast fashion giant to further expand its footprint in China. This year, we were tasked to orchestrate a consumer campaign to enhance brand awareness and affinity and drum up the opening of its new Shanghai Huaihai store.

11. Retail

NBA Asia Limited
NBA Asia - NBA Store Philippines Launch

The NBA Store in the Philippines is the largest store outside of the United States and the first NBA Store in Southeast Asia. Since its launch on December 6, 2014, the NBA Store has brought the game closer to Filipino fans by offering the country’s widest range of NBA merchandise and apparel from all 30 NBA teams as well as offering a host of interactive features for visitors to enjoy.

Marina Bay Sands Pte Ltd
Discover

The Shoppes at Marina Bay Sands marked the completion of a three-year long luxury retail remix and renovation with 'Discover', an event to cement the mall as a top-of-mind destination for luxury seekers. Led by the Retail Marketing and PR teams, the event took four months to conceive. On 14 April 2015, more than 500 guests witnessed the transformation of the mall through a carnival-themed

William Grant & Sons
Glenfiddich - Valley of the Deer
Ketchum Singapore,Goodstuph,Text 100 Malaysia Sdn Bhd

Faced with stiff competition from rival brands, Glenfiddich needed to maximize its resources through targeted events to appeal and cultivate brand advocates. With this, we decided to leverage and marry Glenfiddich’s rich history in whisky making with its pioneering spirit by providing people with an opportunity to experience a “visit” to the Glendiffich’s distillery

12. Sports and Lifestyle

Sport Singapore
Team Singapore: Your Voice Changes The Game
Bates CHI&Partners

This case shows how a cultural insight helped Singapore’s underappreciated national athletic team win the support of a highly demanding public.

Team Singapore repositioned the public’s overwhelming criticism towards the team into the athletes’ greatest source of motivation and ambition- a cultural trait that every Singaporean respected.

Support for Team Singapore quadrupled after the campaign.

FOX SPORTS
FOX SPORTS WorlLargest Scrum Attempt

To launch our Rugby World Cup (RWC) coverage, FOX SPORTS (FS) staged a World Record (WR) attempt for the largest scrum before the Bledisloe Cup match (Aug 8). Over 1200 fans wearing FS apparel took part to help break the record held by rivals and RWC hosts, England. The campaign secured mass media including global TV network coverage, reaching over 20million people.

Sport Singapore
28th SEA Games

Singapore was hosting the SEA Games for the first time in 22 years, when the nation was also celebrating its golden jubilee. We had to design an event that would enable Singaporeans to connect with the Games – to take pride and ownership as well as to participate in a meaningful way. Manifested in positive anticipation and news, filled venues, high sponsorship and support for national athletes.

Sport Singapore
Celebrating the Extraordinary at the 28th Southeast Asian Games
Weber Shandwick

Back after 22 years and a key milestone in Singapore’s 50th Anniversary celebrations, the 28th SEA Games had to be extraordinary. SINGSOC and its agency launched a communications programme comprising storytelling, digital and community engagement initiatives to engage all segments of the community. The Games were seen as a shining star garnering media coverage of of close to $80 million.

Tennis Australia
Tennis Australia - Hot Shots
Vizeum

The Hot Shots campaign made kids tennis larger than life, ‘fun’ and ‘cool’ again. We created desire for an individually played sport that often gets forgotten amidst the waves of high energy team sports such as soccer and basketball. Through our communications, we have to date delivered a 33% year on year increase in registrations for the program.

13. Entertainment & Culture

Chuan Pictures
7 Letters - Celebrating Singapore Filmmaking
Tate Anzur

7 Letters is a Singapore cinematic phenomenon where for the first time, the public lobbied the various authorities and theatres to create additional screenings for a made-in-Singapore film. The quality of the film, matched by smart integrated communications and outreach, combined to re-ignite awareness of, support for, and pride in Singapore’s filmmaking community.

Consulate General of the Kingdom of the Netherlands
The Dutch Festival
Oaks Management Consultancy Pvt Ltd

The Holland Village was the hub of a multi-venue festival. Being an event that celebrated the long-standing relationship between India and Holland, it hosted Dutch Prime Minister Mark Rutte and 50 other delegates from Holland. Indo-Dutch activities spread across innovation, sport, music, art and food. Eventually 10,000 people experienced Holland across three days, in their very own backyard!

Marina Bay Sands Pte Ltd
Asia's Got Talent 2015

Marina Bay Sands was the premier sponsor of the inaugural Asia’s Got Talent (AGT) that aired across 18 Asian countries. Discussions for the project began Dec 2014; the competition ran between March & May of 2015. A team of 8 from Marina Bay Sands Visual Media and Communications spearheaded event coverage on property, contributing to a PR value of coverage worth S$92.58 million.

Melco Crown Entertainment
The Audition
BlueCurrent Group | FleishmanHillard

How do you promote a Hollywood inspired gaming resort destination to Asia’s biggest consumer market where promotion of gambling is strictly prohibited? You make a Hollywood movie! ‘The Audition’ was a special short film, commissioned by Melco Crown Entertainment, starring four of the Hollywood’s biggest stars, set in casinos in Asia. So, by leveraging the film, we promoted the gaming destination!

National Gallery Singapore
Naked Museum

Over 2 weekends from 25 April to 3 May 2015, National Gallery Singapore opened its doors to give members of the public and media a preview of the restored City Hall and former Supreme Court buildings. A total of 72 tours were attended by over 1,500 guests, more than 400 of whom were members of the public who had won passes via our social media contests.

14. Science and Education

CSIRO
Bees with Backpacks

This campaign took a local scientific research program and turned it into a global research initiative to understand the decline of honey bee populations and protect global food security. There is a direct correlation between the communication activities, and the subsequent development of the Initiative, with significant impact in brand recognition, issue awareness and business development.

Ashoka University
Putting a Halo around Humanities - Ashoka University
Genesis Burson-Marsteller

Ashoka University needed to secure 1,000 student applications for its inaugural batch by overcoming perceptual challenges around liberal arts and private universities. Also, to make operations sustainable, the Ashoka team had to raise USD 32 million from philanthropic contributions. Using PR alone, the campaign helped secure 2,526 student applications and raise USD 45.4 million.

Bayer in Japan
CTEPH Disease Awareness Campaign

Working cross-functionally with medical affairs experts and marketing colleagues, as well as with patient support groups, the Bayer communications team designed an educational program to raise awareness and understanding of CTEPH, a rare heart condition. The more people are aware, the sooner sufferers can be diagnosed and treated. The centerpiece of the program was the “6 Minute Run for CTEPH”.

Education New Zealand
Young Chinese Cartoon Girl Takes Journey through New Zealand’s Education System
Burson-Marsteller China

Education New Zealand sought to engage Chinese students through a great campaign. We partnered with a cartoonist to create a portrait of NZ education through the eyes of a young fictitious girl. China’s top education-focused online media helped develop a rich story line, producing content driving interest in the client’s target audience and impacting preference for studying in New Zealand.

University of Southern Queensland
USQ Social Hub

USQ has over 28,000 students from over 90 countries, 70% of which study online.
USQ prides itself on its ability to facilitate engagement and advocacy on social media, and has been nationally and internationally recognised for this work.
The USQ Social Hub was developed to improve the University's ability to engage with students online and to share advice from students, alumni and guests.

15. Travel and Tourism

Tourism New Zealand
100% Middle-earth 100% Pure New Zealand

In order to leverage New Zealand’s leading role as Middle-earth; the location of The Hobbit Trilogy, Tourism New Zealand (TNZ) executed a communications campaign to coordinate with the premiere of the final film. Developed in partnership with the film makers and an airline, the work successfully lifted awareness for travel to New Zealand.

Accor Hotels
AccorHotels Thai awareness video campaign

We aimed to create awareness of AccorHotels (AH) among Thai consumers & drive sales through a video promoted online and offline. The video presented a dynamic, emotional guest story that drove viewer engagement. As of 12 Oct, the video has amassed nearly 1.9 M views & over 1.5 M engagements on social media, & direct revenues for an annual tactical offer have increased 200% YOY.

Air France KLM
Air France La Premiere
Havas Worldwide Siren Southeast Asia

Havas Worldwide Siren created an experiential and engaging campaign launch of Air France’s La Première (first class) suite, allowing Air France to stand out amongst the intense competition in the luxury air travel segment. What better way to simulate the experience than by recreating the La Première’s “France is in the Air” at 165 metres in the air at the Singapore Flyer.

Destination NSW
VIVID SYDNEY: ATTRACTING VISITORS TO SYDNEY IN WINTER

Originally conceived to help attract visitors to Sydney in winter, Vivid Sydney has grown to become the world’s largest festival of light, music and ideas. In 2015, the PR campaign aimed to attract more visitors, create awareness of the festival’s geographic expansion across Sydney and showcase Sydney to the international media. More than 1.7 million people attended in 2015.

Melco Crown Entertainment
The Audition
BlueCurrent Group | FleishmanHillard

How do you promote a Hollywood inspired gaming resort destination to Asia’s biggest consumer market where promotion of gambling is strictly prohibited? You make a Hollywood movie! ‘The Audition’ was a special short film, commissioned by Melco Crown Entertainment, starring four of the Hollywood’s biggest stars, set in casinos in Asia. So, by leveraging the film, we promoted the gaming destination!

16. Food and Beverage

Masan Consumer
Vinacafé Tet 2015 - The Cup of Love
Redder Advertising

Vinacafé Cup Of Love is an insightful campaign of a local heritage soluble coffee brand empowering half a million Vietnamese youth to overcome the awkwardness to speak out love to their elder on Lunar New Year occasion, helping the brand strengthen the bond with current elder consumers & also reach out for the young consumers. The campaign’s a huge success, becoming Vietnam’s top 5 Tet campaigns.

California Walnuts
California Walnuts: Brain Power Boosters for the Gao Kao
Weber Shandwick

California Walnuts sought to make an impact with the Chinese parent/child demographic – a fiercely competitive space for food brands. Using scientific research on the benefits of walnuts for brain health, the brand successfully fostered emotional engagement with this target group using a website and social media in support of Chinese students preparing for the all-important college entry exam.

Frucor Beverages NZ
Jono V Ben
BEAT

V licensed the Jono & Ben brand, putting the talent and show livery on the product.
A concept was devised that not only incorporated V on the TV/radio shows, but also tied V into the very core of the show. Sales of the limited edition product eclipsed all of V Energy’s previous promotions and drove substantial growth for V, as well as the energy drink category value in New Zealand.

Marina Bay Sands Pte Ltd
Epicurean Market 2015

Marina Bay Sands’ 3rd edition of its annual food and wine fair, Epicurean Market, was held between 14 to 16 Aug 2015. The Communications team including PR, Social and Visual media worked with the F&B team to generate media buzz, making it one of the most talked-about gourmet food events of the year. The event attracted 15,000 visitors, generating media coverage worth S$7.5million.

MSLGROUP China,Danone Mizone Drinking Water
Mizone “Procrastination Killer” Campus Campaign

China’s youth are driving the drinks business, but are fussy about engaging brands. To captivate this audience, Mizone asked college students to ideate a marketing campaign for their peers. The resulting idea, Procrastination Killer, was an immediate success. From campus events to an online game to social media interaction, Mizone successfully boosted its image and fueled a 45% spike in sales.

17. Ecology and Environment

PT Branita Sandhini (Monsanto Indonesia)
Sustainable Agriculture Landscapes Partnership (SALP)

The Pakpak Bharat Regency in North Sumatera is a key forested area faced with a great loss of biodiversity and poor crops productivity today. Farmers need new farming practices to respond to this and adoption of the SALP model improves conditions without compromising critical ecosystems. The campaign contributed to sustainable development goals achievement by securing farmers’ buy-in of the model.

RBS Foundation India
The ‘Eco-warrior’ battles for Sustainability
Adfactors PR

RBS Foundation – the non-profit arm of Royal Bank of Scotland N.V. – is a leader in ecological conservation efforts in India. However, pre-2014, despite the stellar work, its contribution was appreciated by direct beneficiaries only. This case study outlines the efforts undertaken by the PR consultancy to support RBS Foundation’s work towards ecological conservation and sustainable livelihoods.

The Rockefeller Foundation
ACCCRN and the Urban Resilience Summit
APCO Worldwide

APCO helped raise awareness of The Rockefeller Foundation pioneered Asian Cities Climate Change Resilience Network (ACCCRN) and its thought leaders among a wide variety of audiences at the high-level Urban Resilience Summit hosted in Singapore. The event required coordination across markets to obtain wide ranging media coverage of ACCCRN and other Rockefeller Foundation projects.

18. Government Agencies & Parties

Sport Singapore
28th SEA Games

Singapore was hosting the SEA Games for the first time in 22 years, when the nation was also celebrating its golden jubilee. We had to design an event that would enable Singaporeans to connect with the Games – to take pride and ownership as well as to participate in a meaningful way. Manifested in positive anticipation and news, filled venues, high sponsorship and support for national athletes.

City of Whittlesea
Access Denied - Build Mernda Rail/Connect O'Herns Road
Whittlesea City Council

Access Denied played a major role in securing election promises for a railway line to be extended to the booming suburb of Mernda and for access ramps to be built on the Hume Freeway at O’Herns Road in Epping North. Without the campaign, Mernda residents would have to wait until 2032 for the arrival of the rail and Epping North residents would be choked in traffic congestion until 2046.

Invest Hong Kong
Overcoming “Occupy Central” to Raise Hong Kong’s Reputation as Asia's Business Hub
FleishmanHillard

Invest Hong Kong, a department of the Hong Kong government, aimed to attract foreign investment to Hong Kong. However, making Hong Kong attractive when the Occupy Central movement overtook the SAR was a huge challenge. InvestHK’s PR campaign during Occupy successfully raised awareness of Hong Kong as a leading hub for setting up a business in Asia.

Qatar Olympic Committee
IPC Athletics World Championships #MyIncredibleStory
Hill+Knowlton Strategies

Between 21-31 October 2015, the IPC (International Paralympic Committee) Athletics World Championships was held in Qatar and the Middle East for the first time in history. We stripped back communications to allow the athletes to build anticipation and smash preconceptions.

SG50
SG Heart Map
Tate Anzur

Home is where the heart is. In a significant milestone of Singapore’s nation-building journey, SG Heart Map is Singapore’s first ever crowd-sourced map created with Singaporeans’ special memories of places. From our Prime Minister, to CEOs, to young couples who met, married and bought their first home, Singaporeans openly shared, and found a renewed connection with this place we call home.

Youth Corps Singapore
Youth Corps Singapore - "Have Better Ambitions"
Havas Worldwide Siren Southeast Asia

Youth Corps Singapore is a newly established institution that supports young Singaporeans who are keen to serve the community. A multi-faceted integrated campaign running across print, digital, outdoor and activation was developed to encourage youth to have bigger ambitions and help them realise that they have the power to create a bigger impact in the world.

19. Associations

Cannings Purple
#heartofgold Campaign for WA gold miners

Cannings Purple formed the Gold Royalties Response Group to campaign against a proposed increase to the gold royalty rate in Western Australia.

#heartofgold is the first integrated government relations campaign to fully utilise social media in WA. The intense campaign provided a unified voice for the gold industry in WA and played a critical role in influencing a Government decision.

CFA Institute
Propelling Thought Leadership - CFA Institute Global Market Sentiment Survey Campaign Sets Out Big Agenda for Financial Industry

The Global Market Sentiment Survey (GMSS) is a global survey conducted by CFA Institute annually since 2012. It is an engagement tool to solicit its views from its members worldwide on the global capital market. The survey findings and industry insights are shared with the media and industry stakeholders to build CFA Institutes’ thought leadership in shaping a better financial industry.

Out Leadership
Out Leadership and FTI Consulting promoting LGBT Equality in Asia
FTI Consulting

FTI Consulting worked as a pro-bono partner for the now annual Out on the Street (OOTS) Summit in Hong Kong. Operated by Out Leadership, OOTS is the first global Lesbian, Gay, Bisexual, Transgender (LGBT) leadership organization for the financial industry, by the financial industry. We were engaged to devise and implement a targeted campaign aimed at addressing social stigma related to LGBT.

Saifee Burhani Upliftment Trust (SBUT)
SBUT - Project with Heart
MSLGROUP in India

Saifee Burhani Upliftment Trust (SBUT) is a public charitable trust that was set up to undertake one of India’s largest pioneering cluster redevelopment project but was misunderstood and resisted by some stakeholders. To turn around the negative perception, the campaign focused on highlighting the goodwill and being fully transparent in communications. It achieved a 17% increase in tenant approval

SPAG Asia,Global Intellectual Property Center
Unleashing India's unlimited potential through IP & Innovation

To advocate IP rights internationally Global Intellectual Property Center (GIPC), was established as an affiliate of the U.S. Chamber of Commerce. SPAG Asia has undertaken an advocacy campaign on IP issues in focus countries for the U.S.A; India, Singapore, Indonesia and Malaysia. This included the launch of the second and the third edition of the GIPC IP Index which is now a trusted tool.

20. Non-Governmental Organisations

Genesis Foundation
Genesis Foundation: Music For A Cause

Genesis Foundation, a not-for-profit, raises funds for the treatment of critically ill under-privileged children. The idea was to scale up fundraising so that it could support 50% more children than it did, by engaging with high net-worth individuals (HNI). Thus was born Music for a Cause, an integrated communication campaign with a series of unique, participative musical events to involve the HNI

Catholic Relief Services
Communications and PR: Nepal 2015 Earthquake Response

Following the Nepal earthquakes on 25 April & 12 May, 2015, Catholic Relief Services’ Asia communications team secured earned media & created content for US audiences. The goal, in addition to keeping constituents updated during an evolving response, was to cultivate donations from private & institutional supporters. The resultant effort helped to raise $19 million (USD) for earthquake recovery.

Communications and Public Affairs Office, The Hong Kong Polytechnic University
PolyU Brand Campaign - “Opening Minds · Shaping the Future”

To enhance awareness of stakeholders about its brand promise “Opening MindsShaping the Future”, The Hong Kong Polytechnic University launched a brand campaign via mini-website, videos, social media, online advertising, YouTube, publications and other means. Positive responses and statistics collected show that the campaign effectively raises the brand awareness and enhances the University image.

Four Seasons Hotel Singapore
Run for Hope 2014
Huntington Communications

Run For Hope (RFH), a run which raises awareness for cancer research, became Singapore’s largest cancer-related run with 11,000 runners in 2014. It had 40% more participants than other similar runs.

The run stood out among 100 running events by creating a personal “I Run For” connection – focus on survivor stories, involving celebrity ambassadors for the first time, and use of social media.

Save the Children
Save the Children: We are all different, we are all the same
Weber Shandwick

Save the Children’s (STC) previous efforts to promote Inclusive Education for children had hardly made any impact in China. By using videos, proactive social media engagement and working with Chinese digital influencers, the agency helped STC raise much needed awareness on the issue, with 10 million social media impressions generated on social media within 3 months on a very limited budget.

YES FOUNDATION
YES! i am the CHANGE

YES! i am the CHANGE (YIAC) is a mindset transformation program to promote responsible youth citizenship
Youth receive a platform to make short films on social causes that form invaluable communication resources for NGOs & the transformative social filmmaking process inspires them to emerge as Changemakers
YIAC became World’s Largest Social Film Movement in 2015 with 500,000 participants pan-India

21. Multi-Market Communication

MasterCard
The Priceless Engine – New Year’s Eve Campaign
Digital Arts Network

MasterCard launched The Priceless Engine, a new digital platform that drives e-commerce and cross-border transactions for merchants and issuers around Asia Pacific. The Priceless Engine enables us to reach the right people, with the right message and the right offers, at the right time, resulting in never-before seen business results for MasterCard and it’s partners. That’s Priceless.

Microsoft Asia Pacific
An Unprecedented Opportunity to Modernize
IN.FOM

Obsolescence is nothing new to Technology decision makers. However, the current pace of change means many IT leaders are struggling to keep up. More than 50% of employees in Asia bring their own devices and services to work, increasing risk and complexity. As the Windows Server 2003 deadline for end of support in July 2015 neared, we embarked on a campaign to address their need to modernize.

Renishaw
Renishaw: When Microns Matter
Golin

How do you create and sustain interest in a product whose sole purpose is to measure manufactured parts in microns – a millionth of a metre? This was the challenge presented to Golin by Renishaw and their machine tools probes which play a vital role in high quality, precision manufacturing. Golin tackled this challenge with a fully integrated campaign delivering new sales leads to Renishaw.

Shell International Petroleum Company Ltd
Shell FuelSave "Fact or Fiction" Study
Edelman Public Relations Worldwide (Singapore),Edelman Public Relations Worldwide (London)

A multi-market campaign aimed to educate and engage motorists across eight markets in Asia to become more fuel efficient, by identifying local common misconceptions around fuel efficient driving behaviour through research and creating rich and creative content that help them save fuel.The campaign achieved a return of investment of 690% with 254 pieces of coverage and 153 social posts.

Tech Mahindra
Wellness Before Business- Global Wellness Initiative

Tech Mahindra has always operated in area of wellness. Over the years our offerings and solutions have ensured wellness of business but as we established a larger connect with the eco-system. We felt the need to evolve from well of business to wellness of being and therefore Wellness before Business is our mantra impacting three levels:
Customers
Colleagues and
Citizens

22. Change Communication

Canterbury District Health Board
Heading to Hospital - Plan your Trip

Under the banner “Heading to Hospital – Plan your Trip”, a major PR campaign was launched to communicate new traffic flows and parking at Christchurch Hospital after construction began on a new Acute Services building. The campaign was very successful, with positive media coverage. Over 11,000 patients and visitors used the new Park & Ride in the first 24 days; over 180,000 to date.

Latitude Financial Services
Latitude Financial Services

GE Capital’s Australia and New Zealand consumer lending business was sold in March ‘15. An internal communication campaign took employees on a journey toward a rebranded and reinvigorated business: Latitude Financial Services, launching Nov ‘15.

Employees were at the centre of a strategy to move beyond GE Capital, preserving the best of the business, while embracing a dynamic new business model.

PwC Singapore
Leverage the power of diversity - PwC embraces diversity & inclusion

Competition is fierce, for both business and talent. PwC Singapore wants to bring out the best of each individual to create better outcomes for our people, businesses and the community. Through our internal and external outreach program, we reached over 1500 staff, engaged 4825 users social media on social media and had over 15 pieces of media coverage

Saifee Burhani Upliftment Trust (SBUT)
SBUT - Project with Heart
MSLGROUP in India

Saifee Burhani Upliftment Trust (SBUT) is a public charitable trust that was set up to undertake one of India’s largest pioneering cluster redevelopment project but was misunderstood and resisted by some stakeholders. To turn around the negative perception, the campaign focused on highlighting the goodwill and being fully transparent in communications. It achieved a 17% increase in tenant approval

State Bank of India
Banking giant SBI wins over Indian millennials
Adfactors PR Pvt. Ltd.

Prior to 2014, despite being India’s largest and oldest commercial bank with a 200-year-old history, State Bank of India had been suffering from a lack of youth connect. SBI realised it was critical to correct this anomaly as its future business growth depended on young borrowers. The PR campaign helped to connect with the youth, grow its customer base & establish SBI as a new-age banking leader

23. Internal Communication

Westpac Group
International Women's Day

Westpac Group’s Corporate Communication team leveraged International Women’s Day (IWD) 2015 to reinforce our commitment to achieving gender equity, transforming IWD into a Group-wide, month-long celebration. We adopted a strong internal focus to spotlight our leadership target and broaden the conversation about gender equity, resulting in increased awareness and greater engagement with employees.

CBRE
Making Activity Based Working Work Hard

CBRE was challenged with a series of office moves and transitions to Activity Based Working (ABW) in APAC. The transition was a success due a progressive change management communication program to educate and support staff, which spurred a revolution in staff mindsets and resulted in a more collaborative high-performance culture, and a collective realization of the maximum benefits of ABW.

METRO China Cash & Carry
Independent Spirit of METRO China Cash & Carry Builds Strong, Engaged Work Force
Ruder Finn Public Relations

To engage their 11,000 employees, METRO China Cash & Carry, a major wholesale company, revolutionized its internal communications platform to meet this goal. On the company’s 50th global anniversary, METRO China launched an internal social media campaign covering 82 sites in 56 cities with an innovative TV broadcast channel to supplement traditional communications platforms.

UBS
Winning hearts and minds - internal brand relaunch

UBS was planning the relaunch of the brand in late 2015 and we wanted to ensure that employees were not only informed of the launch but were an integral part of the journey leading up to it. While the rollout was global the regional and local activation was key to getting traction with employees.

Westpac NZ Limited
myBenefits Fiestas

A month long employee benefits campaign highlighted the great things available to Westpac employees, just by virtue of working here and increased employee engagement and advocacy.
Our goal was to generate significantly higher employee awareness and interest in non-financial benefits (such as discounts for healthcare, insurance and mobile phone plans) and create a sense of fun at work.

24. Crisis Communication

SCKLM
Standard Chartered KL Marathon 2015
essence Burson-Marsteller

The agency has managed the publicity of the Standard Chartered KL Marathon(SCKLM) since 2011.The Marathon in Malaysia attracts 35,000 runners from around the world. This year, the race faced two key crises, an unpopular date change and event cancellation due to haze in Kuala Lumpur. Success came in the form of positive sentiments and strong support from its main stakeholders,the running community.

PT Indosat
Bekasi Meme Crisis Handling

The crisis triggered by a Meme which campaigned by Indosat and evoked negative responses from local community. The Meme was considered as an insult to them and create negative weather in social and mainstream media as well as in the operating field.

Having this situation, Indosat then conducted activities to call in the sympathy like CSR, apologetic ad, press releases, and stakeholder approach.

25. Content Marketing

The Coca-Cola Export Corporation (Pakistan Branch)
Coke Studio TV
Starcom Pakistan

Establishing itself as the ultimate icon of music in Pakistan, Coke Studio progressed to launch Coke Studio TV – the first time ever brand owned channel aimed at providing 24/7 original music content to Pakistani teens.

The channel was a newsworthy execution creating massive buzz across the industry and reaching millions of viewers during its initial launch weeks.

Arcadis
Arcadis: From Complicated Language to €15 million in New Business Leads
FleishmanHillard

Arcadis needed to reach bloggers and influencers if it was to build a strong reputation in construction. However, it used complicated language to describe its business: “The leading global natural and built asset design and consultancy firm.” This phrase is vague and seen as jargon by people outside the industry. Arcadis needed a strategy to boost awareness and understanding in HK and Asia.

Havas Media Singapore
POSB NeighboursFirst.SG - Your Neighbourhood. Redefined.

POSB NeighboursFirst.SG is a digital content platform built to house content pieces about the Singapore neighbourhood and engage these relevant stories to Millenials. The campaign fueled the brand’s total engagement on social media making POSB the #1 banking brand in terms of interaction and sentiment. Mainly, it sparked a new sense of neighbourliness, the very essence of what POSB stands for.

Rediffusion/Edelman
‘Fakespeare’: Landmark Exposes India’s ‘Trick Lit’

Landmark Fakespeare campaign was conceptualized on the basis of an anonymous online, light-hearted survey to identify India’s “Fakespeares” – those who flaunt highbrow literature without actually reading it. Fakespeare truly touched a sweet spot within the Indian psyche.Discussions ranged from the best places to practice the ancient art of ‘trick lit,’ to how to spot a faker.

Western Union
Heroes for Better

Western Union’s Heroes for Better Campaign showcased exemplary contributions of 25 Filipino migrants to inspire others to follow and take positive action towards a better nation and a better world. A presscon was held to launch the social media contest followed by 2 TV guesting. The campaign garnered 32 media placements, 1.6M “likes”, 155M Twitter & Instagram impressions for a media value of $900k

26. Brand Relationship

Masan Consumer
Nam Ngu/ The Best Meal in The World
Redder Advertising

The local no.1 fish sauce brand, Nam Ngu, wants to lift up their brand preference with Mom targets by recognizing the best care of Moms for their children through heart made meals, which the brand is a part of, on a very special occassion, University Entrance Exam. 2,4 million youtube views,150 earned PR articles, 30% brand preference lift up, 2% market incremental share are the campaign result.

Bosch
Bosch: Power Up Your Life
Edelman Shanghai

Bosch Power Tools was missing out on the interaction in needed with its core audience – the tradesmen and women working on China’s construction sites. To target this hard to reach group, we gave them the chance to develop their trade through an online and offline competition promoted via mobile and social media. The results? A database of 40,000 registered users and an ROI of over 1700%

Masan Consumer
Vinacafé Tet 2015 - The Cup of Love
Redder Advertising

Vinacafé Cup Of Love is an insightful campaign of a local heritage soluble coffee brand empowering half a million Vietnamese youth to overcome the awkwardness to speak out love to their elder on Lunar New Year occasion, helping the brand strengthen the bond with current elder consumers & also reach out for the young consumers. The campaign’s a huge success, becoming Vietnam’s top 5 Tet campaigns.

MSLGROUP China,Danone Mizone Drinking Water
Mizone “Procrastination Killer” Campus Campaign

China’s youth are driving the drinks business, but are fussy about engaging brands. To captivate this audience, Mizone asked college students to ideate a marketing campaign for their peers. The resulting idea, Procrastination Killer, was an immediate success. From campus events to an online game to social media interaction, Mizone successfully boosted its image and fueled a 45% spike in sales.

Sony
Project Paladin – The rise of Alpha Imaging
MSLGROUP in India

We created a user-friendly, online platform for consumers geared towards learning to take better photographs through networking with other Sony Alpha owners.

As of July 2014 we have 11000+ registered users registered users out of which 8528 users are alpha owners. Average numbers of registrations have increased from 157 to 901 which is 473% approx. increase after the launch of the campaign.

27. Launch

Amazon
Kindle Voyage: Re-igniting a love for reading in China
Weber Shandwick

This campaign engaged consumers via multiple platforms to ignite social conversations and re-frame the way people thought of reading. It generated 200 million impressions and over 14,000 consumer posts and discussions online, making the campaign among the most successful in promoting reading in China in recent years. Kindle Voyage units completely sold out by end-2014 as a result of the campaign.

CSIRO
Bees with Backpacks

This campaign took a local scientific research program and turned it into a global research initiative to understand the decline of honey bee populations and protect global food security. There is a direct correlation between the communication activities, and the subsequent development of the Initiative, with significant impact in brand recognition, issue awareness and business development.

IMG Worlds of Adventure
#SPOTTHEDINO
Bell Pottinger

For the first time in million of years, dinosaurs return to the Middle East, at the world’s largest indoor theme park. Despite being escorted by Dubai police, one dinosaur was reported missing as the caravan roared through Dubai. A hunt to capture the dinosaur was on. Anyone spotting it was requested to report their sighting on social media using the hashtag #SpotTheDino. The campaign went viral.

McCann Delhi
Dettol Squeezy: Teaching India to wash hands before eating
RB

With the launch of Squeezy, its economy sized handwash, Dettol India not only strengthened its germ protection equity but also gained market share against its key competitor Lifebuoy. By following an interjection based strategy & making children champions of the healthy habit of washing hands before eating, it managed to turnaround Dettol’s stature in hand hygiene space arresting a 2year decline.

Unilever
AXE Black

In 2014, AXE underwent repositioning from a juvenile to a sophisticated brand. It drove AXE to 10% growth but it still needed to address its low brand penetration at 3.2%.To drive trial, 2 barriers needed to be addressed: AXE fragrance was overpowering & it needed to build credibility as a sophisticated fragrance. In 2015, AXE Black was launched & activated through the AXE Black Pop up Bar Series.

28. Relaunch

FrieslandCampina (Hong Kong) Limited
DUTCH LADY Re-launch in Hong Kong – Building Strong Families

DUTCH LADY ran a six-month integrated re-launch program to increase market share in Hong Kong through PR, digital, advertising, trade promotions and channel expansion. Adopting an emotional approach, it highlighted Dutch dairy expertise in providing nutritious and quality milk beverages that build strong families, resulting in a 70% sales increase to rank second in the market.

MasterCard Asia Pacific
Launching MasterCard’s Global Destination Cities Index 2015 – Re-Vitalising the Story Five Years On
Weber Shandwick

2015 saw the 5th annual launch of MasterCard’s Global Destination Index, which tracks visitor numbers and spend to 132 cities. Media interest had been declining and results were static so we focused on Asia Pacific (AP) and the impact of Chinese tourism – a hot topic. As a result of our strategy and tactical program, coverage reached 138.6mln people in AP, more than double the previous year.

UBS
UBS Brand Relaunch APAC

As part of the continued evolution of the firm, UBS decided to relaunch its brand in 2015, reflecting the successful transformation of the business to better serve clients, reduce risk, deliver a more sustainable performance and enhance shareholder returns.

Unilever Philippines
Go Play With Your Hair - Dove Hair Philippines

Despite knowing that the everyday activities they do are damaging, Filipinas continue to do it because it makes them feel beautiful. As the No.1 in Damage Care, Dove took on the challenge by inviting every Filipina to Go Play with her Hair as Dove repairs damage in just 1 minute. With this campaign, Filipinas can now play with their hair without the guilt because Dove will take care of the damage.

William Grant & Sons
Glenfiddich - Valley of the Deer
Ketchum Singapore,Goodstuph,Text 100 Malaysia Sdn Bhd

Faced with stiff competition from rival brands, Glenfiddich needed to maximize its resources through targeted events to appeal and cultivate brand advocates. With this, we decided to leverage and marry Glenfiddich’s rich history in whisky making with its pioneering spirit by providing people with an opportunity to experience a “visit” to the Glendiffich’s distillery

29. Employer Branding and Recruiting

PwC
PwC Graduate Recruitment for Hong Kong & China
fluid hk

PwC wanted to revamp their Graduate Recruitment in Hong Kong and China to increase numbers and widen the talent pool. Key outcomes included a refreshed People Value Proposition, visual identity, campus talk structure, social media strategy, a full website refresh including new content and design.

Results indicated an overall increase in applications, with specific highlights in Consulting.

Indegene lifesystems pvt ltd
ATOM Employer Branding for Indegene

This campaign was conceptualized to position Indegene as a healthcare solutions provider that draws differentiation by seamlessly integrating Analytics, Tech, Operations, and Medical Expertise (ATOM). The campaign targeted employees as well as candidates giving them a powerful reason to build a next generation career on a next generation concept.

The Coca-Cola Export Corporation (Pakistan Branch)
Savvy & Successful

The Savvy & Successful (SnS) banner was conceptualized as:
a) the SnS Campaign to increase female employee engagement and showcase our values which celebrate diversity internally;
b) the SnS Awards to celebrate and recognize women who are breaking stereotypes externally;
c) A platform for strong women, both employees and partners, to share their learnings and network with each other

30. Corporate Social Responsibility

Coca-Cola China
Clean Water 24

Clean Water 24 is an innovative sustainability initiative effectively mobilizing Coca-Cola China’s supply chain to be part of societal disaster response system. With engaging 337 PPP partners&4000 volunteers, in past 30 months CW24 responded to 64 disasters distributing 9.1M bottlers of drinking water to 1M people impacted by disasters especially in mostly within 72 hours, golden period for rescue

Coca-Cola
Coca-Cola: The Happiness Cycle
Adhesive Public Relations

The Happiness Cycle is an initiative funded by Coca-Cola aimed at getting Australian teenagers more active. The communications have been led solely by public relations with no above-the-line support.
The project has been responsible for donating over 10,000 bikes to teenagers across 33 communities which has resulted in nearly 50% of participants now exercising 1 to 5 times per week.

GE HealthCare
GE China Pink Action 2015
Ogilvy

GE’s Pink Action, a large scale public welfare campaign advocating care for breast health, is not just educating the nation about breast cancer but inspiring women to “Action”. The annual campaign, in its tenth year, co-branded with Uber to give away free screening packages in four major Chinese cities.The campaign were built around creating buzz to move people to take action against breast cancer

Manila Electric Company (Meralco)
Salba-bote: Meralco's multifunctional rescue & survival device to protect families from typhoons & floods

Philippines’ largest power distributor Meralco is
determined to help Filipinos constantly threatened by floods
& storm surges via a disaster preparedness tool. Salba-bote
is the only improvised flotation device (IFD) endorsed by
rescue groups- it anchors the wearer, links family members
& forms rafts. Meralco distributed 15,000 units, helping
60,000 families & uplifting company’s caring equity.

Visa Hong Kong Limited
The Hong Kong Liberal Studies-Financial Literacy Online Quiz Championship

A city-wide education program committed to promote financial literacy in Hong Kong. This program is a collaboration work from private sector, publisher, academic as well as government bodies.

31. Event & Experiential Marketing

ICICI Bank
ICICI Bank - Where 'I' stands for Inclusion
Adfactors PR

This case study chronicles how the PR consultancy contributed in establishing ICICI Bank’s connect with semi-urban and rural communities, especially among the youth. ICICI Bank found inspiration in Prime Minister Narendra Modi’s initiatives to improve the country’s human development parameters. Accordingly, it decided to include raising health awareness and encouraging financial inclusion.

Bayer CropScience,Future Farmers Network
Youth Ag-Summit: Inspiring Young Leaders in Agriculture
Kid You Not

Only by inspiring youth to pursue careers in science and agriculture can we continue to advance sustainable and modern agriculture and its role in feeding a hungry planet. The 2015 Youth-Ag Summit, hosted in Australia by Bayer and the Future Farmers Network, brought together 100 young thought leaders from 33 countries to collaborate and share perspectives on the security of our food future.

Crown Motors Ltd
Toyota Sienta & Spade "Fun2gather"

Toyota in HK represents a household name since its models range from public transport like taxi, minibus to passenger cars. Thus, the launch of Sienta and Spade (S&S) aims to shift a deep-rooted perception from conservative to fun and energetic. The launch campaign takes a storytelling approach by personifying S&S as two distinctive characters who initiates car searching.

Hong Kong Jockey Club
HKJC Community Festival
Weber Shandwick

For its 130th anniversary celebration, the Hong Kong Jockey Club staged the largest-ever carnival at a racecourse in Asia to inspire pride among the non-racing public and their families in its world-class achievements and community contributions by experiencing two world-record-setting spectacles and enjoying a galore of edu-tainment. 80% surveyed were able to recall anniversary key messages.

Shell International Petroleum Company Ltd
Shell V-Power "The Science of Driving Excitement"
Sculptivate,Evoke Communications Sdn Bhd,Whisper Films,Edelman Public Relations Worldwide (Singapore),Daniel J. Edelman Ltd

This creative media activation brought the Shell V-Power brand promise of “Performance that Excites” to life with an unprecedented driving experiment using biometric tech, big experiential and rich video content to show just how exciting driving can be. Touching 30 media from 7 markets in APAC, it generated 137 articles, reached 106 million, drove 469,316 organic video views and an ROI of 377%.

32. Public Affairs

City of Whittlesea
Access Denied - Build Mernda Rail/Connect O'Herns Road
Whittlesea City Council

Access Denied played a major role in securing election promises for a railway line to be extended to the booming suburb of Mernda and for access ramps to be built on the Hume Freeway at O’Herns Road in Epping North. Without the campaign, Mernda residents would have to wait until 2032 for the arrival of the rail and Epping North residents would be choked in traffic congestion until 2046.

Beijing 2022 Olympic Winter Games Bid Committee
Once More for the Rings: Beijing’s historic bid for the 2022 Olympic Winter Games
Weber Shandwick

By spotlighting its proven ability to cater to athletes’ needs and its experience in running an economically sustainable and successful Olympics, Beijing overcame negative public perceptions and stiff competition from Almaty, Kazakhstan to win the right to host the 2022 Winter Olympic and Paralympic Games, becoming the first city in history to host both Summer and Winter Olympics.

Interface Councils
Fairer Funding for the Interface Communities
Socom

The Interface Councils are the 10 local governments that form a ring around Melbourne. They have experienced unprecedented growth during the last two decades. Unfortunately the State government has not provide funding to meet the infrastructure requirements of the local communities. This has led to significant levels of disadvantage for the residents. The Interface Councils asked Socom to help.

NZ Transport Agency
Waterview: Big Project, Big Heart
Well-Connected Alliance

The Waterview Connection is New Zealand’s biggest roading project – 5kms long snaking through 5 suburbs in the country’s largest city, Auckland. It overcame initial community distrust to become a “good neighbour”. The project’s client, the NZ Transport Agency, says it has raised the benchmark for others to follow with its “total commitment to the community.”

Uber Technologies
From Raided to Regulated: Uber in the Philippines
APCO Worldwide

When land transport authorities in the Philippines conducted a sting operation against Uber vehicles in Metro Manila, APCO Worldwide provided an advocacy campaign for Uber Technologies that created shared value for government, consumers and the private sector. Six months after the sting operation, the Philippines became the first country to enact dedicated national regulations for ridesharing.

33. Issues & Reputation Management

BlackBerry India
Reputation Management for BlackBerry India
Text100

Speculative conversation around BlackBerry’s falling smartphone market was creating a negative sentiment around the brand. This case study highlights how a 360-degree communication strategy has helped to shift BlackBerry’s position in the Indian market and initiate conversations about it being a smartphone++ company. It proves that target driven messaging can build a positive brand image.

Encompass Events Pvt Ltd
BENGAL GLOBAL BUSINESS SUMMIT, 2015

The State of West Bengal was being portrayed in the media largely as an investment starved state & the two previous editions of this summit yielded small investments. Our role was to limit negative press against the State Government in the 3rd edition of the summit by reaching out to stakeholders & portray a positive image to highlight the summit as the breeding ground of new business possibility.

GE India
Making GE in India Synonymous with 'Make in India'

GE’s ‘In India, For India’ strategy focused on localization of solutions pursuing investment in high-tech manufacturing in India. It was key to partner with the Governments Make in India initiative by engaging policy makers.Due to policy paralysis in the past, GE saw decline in business leads from public sector businesses. An advocacy led communications campaign was the need of the hour.

Induslnd Bank
High-street banking initiatives unlock IndusInd Bank’s brand value
Adfactors PR Pvt. Ltd.

Since inception, IndusInd Bank has been focusing on corporate & commercial banking besides catering to NRIs and HNIs. We were to recommend measures that would establish the bank as a High-street brand and establish a superior connect with retail customers. Ideas from marcom team and agency lead to the bank introducing several top-of-the-line consumer-connected products and services.

Uber Technologies
From Raided to Regulated: Uber in the Philippines
APCO Worldwide

When land transport authorities in the Philippines conducted a sting operation against Uber vehicles in Metro Manila, APCO Worldwide provided an advocacy campaign for Uber Technologies that created shared value for government, consumers and the private sector. Six months after the sting operation, the Philippines became the first country to enact dedicated national regulations for ridesharing.

34. Annual Report

NewZealand Superannuation Fund,NZ Super Fund
New Zealand Superannuation Fund Annual Report 2015

The Annual Report of the NZ Super Fund is a best practice example of transparent, comprehensive reporting by a sovereign wealth fund. It features clear explanations of complex financial information; consistent benchmarks; and a strong creative theme that illustrates the Fund’s purpose. Case studies provide insights into investments and events, and an online microsite complements the full report.

Hong Kong Tourism Board
Hong Kong Tourism Board Annual Report 2013/14 - "Shaping the Future" Mini-site

The annual report HKTB publishes each year serves the purpose of communicating the HKTB’s promotional strategies, exciting initiatives and information of interest and importance to the Hong Kong public, our working partners and stakeholders from around the world. To capture audience in this modern era, precise editorial content is supplemented with impactful visuals and videos.

Singapore Health Services Pte Ltd
Imprints of Healthcare

Imprints of Healthcare is the 2014 Annual Report of the SingHealth Duke-NUS Academic Medical Centre, and celebrates the successes of our patients against their disease, told through up-close interviews and photographs of them in their elements.

Also in the 2014 Report are stories of our staff, reaffirming their passion in public healthcare.

35. CSR Report

Larsen & Toubro
L&T
Cognito, India

Our CSR – an expression of corporate commitment to inclusive growth – is a structured, company-wide programme, anchored at Mumbai and covering the communities in the vicinity of our major establishments. Closely integrated into the Company’s business model, CSR initiatives and the measurable results they achieved form part of L&T’s Sustainability Report.

Continental Automotive Holding Co.Ltd.
Youth Safe-Driving Program

Started in 2012, the Youth Safe-Driving Program aims to raise young drivers‘ road safety awareness and promote right safe driving habits that reduce traffic injuries under the theme “Be a Responsible Young Driver“.

DBS Bank(Taiwan)
DBS CSR report, sparking joys and igniting possibilities

To catch onto the digitization trend quickly, DBS Taiwan aims to introduce our comprehensive digital banking services/products that we actually have plenty of, yet to actively promote before. Hence, we launched the campaign and drive below successful business result. 647 leads and 292 new Treasures customers.

36. Employee Publication

PT Trakindo Utama
AntarKita (Within Us) internal magazine

As an internal communication media to connect more than 6,000 employees in more than 60 branches around the country, Antarkita is created to advance our employees forward. It is aimed to engage and empowers interaction within the employees as the company goes to transformation. Antarkita also as the vehicle to internalized the company’s core values, mission, vision and brand direction.

CEMEX Philippines
Boses Natin (Our Voice), CEMEX Philippines' employee newsletter

An internal publication is the voice of everyone in the organization. Thus the inception of Boses Natin (Our Voice), CEMEX Philippines’ newsletter. Boses Natin is a monthly publication that features company news and people stories. From being delivered online in 2012, Boses Natin came to print in 2013. Now, the two versions of the newsletter are distributed to almost 1,000 employees of the company

Continental Automotive Holding Co.Ltd.
China in Motion Quarterly Magazine

The China in Motion internal magazine was published on a quarterly basis since 2013. It coves the business success / breakthroughs, technology innovation, operational excellence, employee activities, CSR initiatives, marketing campaign, etc and shared with 26 locations across China.

Janssen
The Power of Our People Year End Report
Edelman Hong Kong

To celebrate the accomplishments of the Janssen Medical Affairs APAC team in 2014, a report was developed to capture information from a series of quarterly newsletters and educational events that Janssen hosted around the region.
The outcomes were:
– Engaged and inspired staff that continue to share and celebrate their best work
– Increased proactivity in inter-departmental communications

Marina Bay Sands Pte Ltd
The Journal to Magnificence

The Journal to Magnificence is a weekly, 4-page newsletter circulated to all 9,500 employees. Aligning with company branding, Journal showcases employee features and in-depth narratives aimed at building pride amongst employees. The ongoing challenge is to optimise distribution to increase readership while achieving our sustainability goals. A Director oversees Journal with three Team Members.

37. External Publication

Arcadis
Arcadis: From Complicated Language to €15 million in New Business Leads
FleishmanHillard

Arcadis used complicated language to describe its business in Asia: “The leading global natural and built asset design and consultancy firm.” This phrase is vague and seen as industry jargon by people outside the industry. If Arcadis was to build a strong reputation in construction, it needed a clear strategy to boost understanding and clear content to increase awareness in HK and Asia.

Brisbane Airport Corporation
Brisbane Airport BNE Airport Magazine

BNE magazine, published by Brisbane Airport Corporation (BAC), is more than a corporate marketing publication. BNE turns the spotlight on innovators, creators and adventurers, and reveals the personality of Brisbane. Since its launch, BNE’s distribution has grown significantly from 4000 copies 4 x year, to 30,000 copies 6 x year distributed across the airport, nine hotels and an airline.

First State Investments
First State Investments Responsible Investment and Stewardship Annual Report 2015

FSI is committed to being a global leader in responsible investment, which we focus on integrating environmental, social and governance factors into our diverse investment capabilities. The report provides insights to the progress we have made integrating principles of RI and stewardship into all of our investment processes and ownership practices.

38. Corporate Advertising

National Gallery Singapore
What Will You See?
M&C Saatchi Singapore

The National Gallery Singapore produced a trailer as a prelude to the opening in November 2015. This trailer, titled “What Will You See?” was planned for distribution on social media, broadcast, online and out-of-home platforms.

Escorts Limited
Escorts- Engineering the Fundamentals of Growth

Escorts Limited is a large Indian Engineering firm, focusing on core sectors of Agriculture, Infrastructure, Railways and Automobiles. By being absent from media the company had ceased to be top-of-the-mind, and the objective was to claim its former glory.The campaign triggered a sizable positive PR. And the effects of the campaign were also visible in the spike in the company share price.

Telekom Malaysia
TM Convergence Champion

Telekom Malaysia’s Convergence Champion campaign is inspired by the vision to infuse a seamless broadband-enabled experience into people’s lives. A vision to empower every facet of a nation- from Education, Healthcare, Banking to, Entertainment, Retail and more. A vision to converge technology platforms to enrich lives of Malaysians.

39. Corporate Film and Video

Marina Bay Sands Pte Ltd
Epicurean Market 2015

Between April and June 2015, a core team of 9 from Visual Media worked to create a video trailer to promote Marina Bay Sands’ annual gourmet food and wine fair Epicurean Market. The aim was to creatively showcase the event in a fun and playful manner. The video, produced with a US$3,000 budget, was collectively viewed over 480,000 times on YouTube and Facebook, with 2,000 likes and 1,200 shares.

National Gallery Singapore
What Will You See?

The National Gallery Singapore produced a trailer as a prelude to the opening in November 2015. This trailer, titled “What Will You See?” was planned for distribution on social media, broadcast, online and out-of-home platforms.

National Institute of Education
Corporate Video - The Heart of Teacher Education

To reach out to the public and raise awareness about NIE’s core services, academic expertise and research, the collective efforts of all teams have garnered up to 84% of media reports that focused on NIE. More than 15,000 views in NIE on YouTube Channel and enjoys a steady stream of unique visitors daily.

NTUC FairPrice
FairPrice's FOR THE HEROES IN OUR LIVES

For the Heroes In Our Lives is a celebration of the unsung heroes in our personal lives that have made us who we are today. In conjunction with the nation’s golden jubilee 50th birthday celebration (SG50), FairPrice reinforced its mission to be Singapore’s leading retailer with a social conscious, and recognized the everyday people who have contributed to building Singapore as we know it today.

Sime Darby Property Berhad
16

The date of 16 September 1963 marks the historic union of Malaysa, North Borneo, Sarawak & Singapore which resulted in the formation of Malaysia. Since then Malaysian embrace 16 September as a date to commemorate Malaysia Day each year. To honor this special day, Sime Darby Property (a-Government Linked corporation) decided to present a special tribute to the celebration by producing a video.

41. Blog

APNIC
Creating a Community Dialogue: The APNIC Blog

Faced with a shrinking media pool and a dated communications setup, APNIC simplified its communications with an engaging destination for all news and views: the APNIC Blog. Many corporate blogs are a tick-the-box exercise, but the APNIC Blog is a true online conversation hub involving the community. It has become the go-to portal for Internet networking industry news and views in the Asia Pacific

42. Website

Sport Singapore
Official 28th SEA Games Website

Singapore was hosting the SEA Games for the first time in 22 years, when the nation was also celebrating its golden jubilee. We had to design an event that would enable Singaporeans to connect with the Games – to take pride and ownership as well as to participate in a meaningful way. Manifested in positive anticipation and news, filled venues, high sponsorship and support for national athletes.

Accor Hotels
ibis Play
Weber Shandwick Australia

ibis Hotels wanted to capture the youth travel market by using music to connect with and engage a new target audience of 18-24 year olds. A social media strategy was developed to support the new positioning and increase engagement via our existing social channels.

Crown Resorts
Crown Website Transformation
Banjo Advertising,Indago Digital

The Crown website transformation project was initiated with one goal in mind; to bring Crown Resorts to virtual life using 21st Century thinking and future technologies.

The result is an intelligent technology framework that delivers dynamic profiling, seamless integration, and a beautiful user centric design. Leading to a 33% increase in web sessions and a 63% increase in page views.

FedEx
FedEx Business Insights Hub

FedEx Business Insights Hub was established to position FedEx as a business expert and partner that helps small business grow. Fresh compelling content was added regularly to the Hub including opinion pieces from FedEx executives, bylines, infographics and infovideos. To increase reach and build a community around the Hub, it was linked to FedEx LinkedIn channel and an online influencer strategy.

Unilever Philippines
Skin Matters
1DMG

Skin care is one of the most searched categories online with over 3,000,000 queries a month; but there is no ONE credible local website in the market. With this, Unilever partnered with industry giants: the Philippine Dermatological Society & Google to bring SkinMatters.com.ph. Since launch, the site received 98,930,759 impressions and 700,000 visitors, owning 80% SOV in top Google search words.

43. Microsite

Sony
Project Paladin – The rise of Alpha Imaging
MSLGROUP in India

We created a user-friendly, online platform for consumers geared towards learning to take better photographs through networking with other Sony Alpha owners.

As of July 2014 we have 11000+ registered users registered users out of which 8528 users are alpha owners. Average numbers of registrations have increased from 157 to 901 which is 473% approx. increase after the launch of the campaign.

The University of Sydney
The University of Sydney - Virtual Tour

Close to 20% of the University of Sydney’s students come from overseas and don’t get to experience the campus before their first day of class. To give students an experience of all that the University and city of Sydney have to offer we created an immersive 360° virtual tour. In less than 4 months, over 60,000 people from 175 countries have experienced the tour.

44. Social Media

The Coca-Cola Beverages (Shanghai) Co. Ltd
Online Crowdsourcing Campaign for Coca-Cola JOURNEY’s Chinese Name

Coca-Cola China targeted to launch the new official website on May 8 and the challenge was how to choose the right Chinese name. As Coca-Cola JOURNEY is an online media platform, we decided to bring the challenge to Netizens via an online crowdsourcing campaign. Within 10 days, we received more than 7,000 creative names and there was one Chinese name stood out among the entries: 一路可口可乐.

Capgemini
Expert Connect

We believe the people are the voice of our company. In light of our promise – ‘People Matter, Results Count’ – we’ve set up a program called Expert-Connect to give our business experts a podium to share, create and connect on social media. It has opened up a complete new channel with over 900 brand ambassadors who connect with clients, share expertise and do business on social networks.

Digital Arts Network,MasterCard
The Priceless Engine – New Year’s Eve Campaign

MasterCard launched The Priceless Engine, a new digital platform that drives e-commerce and cross-border transactions for merchants and issuers around Asia Pacific. The Priceless Engine enables us to reach the right people, with the right message and the right offers, at the right time, resulting in never-before seen business results for MasterCard and it’s partners. That’s Priceless.

LEGO Singapore
Rebuilding The Singapore Spirit With LEGO
iris Worldwide Singapore

The challenge was to give a non-Singaporean brand a credible voice during Singapore’s 50th Jubilee, connect with Singaporeans and drive brand love. Social: reach estimated at +5 million. PR: 146 press postings worth S$1.6 Million generated about campaign. Sales: an incredible +41% sales for campaign period vs last year. Onground:100% redemption of all GWPs.

Unilever
AXE Black

In 2014, AXE underwent repositioning from a juvenile to a sophisticated brand. It drove AXE to 10% growth but it still needed to address its low brand penetration at 3.2%.To drive trial, 2 barriers needed to be addressed: AXE fragrance was overpowering & it needed to build credibility as a sophisticated fragrance. In 2015, AXE Black was launched & activated through the AXE Black Pop up Bar Series.

45. Mobile Communication and Social Apps

MetLife Hong Kong
Immortalizing Happiness: MetLife Hong Kong’s Infinity App

MetLife’s Infinity App focused on immortalizing happiness through an engaging mobile experience. It’s an innovative time capsule: users can share what’s important now at a predetermined time in future, safeguarding precious memories for loved ones to relive & cherish. At its peak it ranked 7th on Google Play & 9th on iTunes in the lifestyle & social networking categories respectively (Appannie).

Sport Singapore
28th SEA Games TV App

Singapore was hosting the SEA Games for the first time in 22 years, when the nation was also celebrating its golden jubilee. We had to design an event that would enable Singaporeans to connect with the Games – to take pride and ownership as well as to participate in a meaningful way. Manifested in positive anticipation and news, filled venues, high sponsorship and support for national athletes.

46. Online Video Channel

Sport Singapore
Official 28th SEA Games YouTube Channel

Singapore was hosting the SEA Games for the first time in 22 years, when the nation was also celebrating its golden jubilee. We had to design an event that would enable Singaporeans to connect with the Games – to take pride and ownership as well as to participate in a meaningful way. Manifested in positive anticipation and news, filled venues, high sponsorship and support for national athletes.

Unilever Philippines
All Things Hair
Ogilvy One Manila

Hair care has been the most searched beauty topic among Filipinas with more than 75 million annual hair inquiries on Google. However, Google research shows that women aren’t getting the hair care solutions they’re seeking, as there is no single platform addressing this need. There is difficulty in navigating the web full of information most especially in finding the relevant content online.

Xpress Money Services
#Beyondborders

Xpress Money is a leading international money transfer brand which helps millions of migrants around the world send remittances to their loved ones. Through #beyondborders, Xpress Money went about finding the reasons of the harmony between Indians and Pakistanis living in the UAE,miles away from their home countries- as generally a sense of rivalry and mutual distrust exists between them back home

Contact

Any questions? Please contact us:
Anna Augsburger
Team Lead Awards Management
+49 (0)30 8485 90