Best Of 2018

The shortlist has been determined via an anonymous online voting. The judges can give one to five points, five marking the highest score. Only categories with ten or more applications were put to a vote and only entries with three or more points are shortlisted.

Congratulations to all the winners and nominees!

01. Agency of the Year

Winner
Weber Shandwick

#BoldNewEra

Weber Shandwick
If 2017 can be summed up in one word for Weber Shandwick in China, it’s “Bold”. Amid a turbulent economic environment that slowed growth for clients and agencies, we took brave, pioneering steps to evolve. We re-engineered our structure to place data and creative right at the heart of what we do, revolutionized our client experience model, and evolved innovations in China that were then exported to offices overseas. We won 61 industry awards in 2017-18 , including 4 Agency of the Year awards.
Burson Cohn & Wolfe (Genesis Burson-Marsteller)

Pushing Boundaries

Genesis Burson-Marsteller is a leading public relations and public affairs firm delivering integrated communications to some of the best global and Indian companies. For 25 years we have been pushing the boundaries of communications and setting benchmarks—for our clients, teams, industry and community. Our network includes offices in India’s six key metros and a strong 200-city affiliate footprint across India and neighbouring countries including Sri Lanka, Bangladesh, Nepal, Bhutan and Myanmar.
Cannings Purple

Cannings Purple

Cannings Purple is a leading strategic agency that has ‘çome of age’ in the past year – expanding to a 40-strong team in new offices in the heart of Perth’s business community, while continuing with a trend of strong financial growth. We offer an integrated service across investor relations, corporate affairs, government relations and design and digital teams to more than 100 clients. Our focus has also sharpened with a clear strategy to “start and shape the conversations that matter”.
Sinclair

Sinclair - #WeInfluence

Sinclair is an award-winning independent PR, digital and experiential communications agency. We work across industry and sector with one goal in mind – to create business impact for our clients through persuasive storytelling. Our bold approach to brand communications builds value, inspires action, changes opinion and grows reputation. Our expert team of strategists deliver seamlessly integrated PR programmes that ensure brands are shaping the conversations that matter. We influence.

02. Campaign of the Year

Winner
Metro Pacific Investments Foundation

#ShoreItUpNa10

Committed in our advocacy to rescue, restore, and revive the marine ecosystem, Shore It Up launched #ShoreItUpNa10 to mark our 10th year of environmental sustainability. The program drew interest from various sectors and created a movement among thousands of volunteers who worked with us to increase awareness on environmental responsibility and strengthen the campaign with marine-related programs.
APP Sinarmas

Thousands Supports for Indonesia

Maverick
The Asian Games 2018 in Indonesia had so much happening that it was a challenge to be heard. As one of the games’ official sponsors APP Sinar Mas, managed to cut through the clutter by enlisting 20,000 Indonesian students to write personal letters of support for Indonesian athletes. The campaign was so successful that it received much coverage and the Indonesian Government singled the company out
Department of Communities

Foster Carer Recruitment Campaign

Carat Australia, Mathew Knight - Parkhouse Studios
The Foster Carer Recruitment Campaign was a digital campaign aimed at raising awareness about foster caring in Western Australia and to encourage public interest. Five videos were produced and shot in a 'day-in-the-life' format, depicting what it is like to be a foster carer or foster child. The Department saw a spike in enquiries and a significant increase in attendance at information sessions.
Tetra Pak

Get Your Carton and Make A Classroom

Burson Cohn & Wolfe (Genesis Burson-Marsteller)
With rapid urbanisation, India is facing a massive waste management challenge. Tetra Pak launched “Carton Le Aao, Classroom Banao” (“Get Your Carton and Make A Classroom”) using public relations, in-store promotions, social media, and a smart collaboration with the iconic Mumbai Dabbawallas (a lunchbox delivery service for 500K Mumbaikars) to spread the message of carton recycling.

03. Campaign of the Year (small budget)

Winner
Black Dog Institute, Headspace, Orygen, the National Centre for Excellence in Youth Mental Health, ReachOut Australia, The University of Sydney’s Brain and Mind Centre

#mindthefacts: Protecting youth mental health

PROVOCATE
PROVOCATE developed #mindthefacts for Australia's leading youth mental health organisations in response to an emerging public health crisis amongst young people caused by increasing negative debate around the Australian Government's same-sex marriage public vote. Campaign secured $1.8m in Government support for mental health services; 26+ million earned audience reach across national media/social.
Covestro (Taiwan)

Meeting of Minds - Covestro & Solar Impulse

Solar Impulse made history in 2016 as the 1st aircraft to fly around the world without oil. Covestro was its official partner. Bertrand Piccard- initiator of Solar Impulse and Covestro CEO Patrick Thomas were invited to Taiwan to share their vision for a cleaner and more sustainable future at World Congress on Information Technology (WCIT), and encourage students to dream bigger at a campus forum
Duff & Phelps

IPL Brand Valuation Report Campaign

B2B marketers and PR specialists often face an issue in demystifying complex concepts. Valuation is one such technical topic often understood only by finance professionals. This case study explains how Duff & Phelps brought valuation into mainstream consciousness through the creation of a blockbuster property - The IPL Brand Valuation Report.
Godrej Industries

Just Laugh, S.I.N.G, and Be Secure

India is a land where people believe in the power of Karma. Crime such as burglary, theft too is believed to be a result of karma; therefore, people believe security preparedness and solutions can’t help evade such an eventuality. Our campaign, #IAmSecure, altered this perception & empowered women; garnering 84K+ organic views on YouTube, 200Mn impressions on insta & twitter reach of 30Mn.

04. Technology & Consumer Electronics

Winner
Crypto.com (formerly known as Monaco)

Cryptocurrency In Every Wallet

The Hoffman Agency
Monaco, the pioneering payments and cryptocurrency platform, engaged The Hoffman Agency in July 2017 to raise awareness of cryptocurrency as a mainstream payment method and build Monaco’s profile as a company that provides intuitive financial products for mass consumers. The Hoffman Agency’s top priority: To generate trust for Monaco in the “digital Wild West” cryptocurrency industry.
Godrej Industries

Just Laugh, S.I.N.G, and Be Secure

India is the land of Karma. People believe security solutions can’t evade theft or burglary. Only 6% women carry pepper-spray in their handbags, 26% inform the police, and 66% of women living in metros do not take any security measures to safeguard their homes. #IAmSecure, altered this perception with 784K+ organic views on multiple YouTube videos, 400Mn impressions on insta & twitter 80Mn reach.
SAP India

Unnati of a Million ++ Indians

Digital literacy is critical for realizing the collective vision of Digital India. Understanding the positive impact of technology on society and environment, SAP India conceptualized 'Grow with SAP' campaign. Consisting of the first ever multi-year, collaborative digital literacy & software skills development initiative, it brought the ecosystem together to help India become FUTURE READY!

05. Industrials

Winner
Covestro

Covestro “Let’s Play” Campaign for CHINAPLAS 2018

Edelman China, Smart
At CHINAPLAS 2018, Covestro shed its material supplier image, repositioned itself as an innovation partner and left behind the traditional product-focused B2B approach for a Let’s Play attitude, encouraging inspiration through a diverse range of engagement schemes and digital content. This earned Covestro the no. 1 share of voice in media and digital categories and led to hundreds of sales leads.
Alstom

Alstom-Indian Railways Joint Venture – MELPL

PPR South Asia
Alstom signed a landmark deal with the Indian Railways to set up the Madhepura Electric Locomotive Pvt. Ltd. (MELPL) to manufacture electric locomotives in Madhepura, Bihar - the largest FDI of its kind in the country. The 800 all-electric locomotives, to be manufactured under “Make in India” will symbolize India’s modern infrastructure and boost local and national economies.
Construction Industry Council, Development Bureau (HKSAR)

Construction Safety Week 2018

FleishmanHillard
Construction Safety Week (CSW) is an iconic annual event that brings together people in the industry in Hong Kong to enhance their working environment and raise awareness of construction safety. In 2018 we took CSW to a new level by placing workers’ families - the people that care the most about construction worker safety - at the very centre of our campaign.

06. Health & Chemicals

Winner
Novo Nordisk

Superwoman Changing Diabetes

Burson Cohn & Wolfe (Genesis Burson-Marsteller)
In alignment to the International Diabetes Federation’s theme for World Diabetes Day-‘Women and Diabetes’, Novo Nordisk launched a campaign ‘Superwoman Changing Diabetes’, which focused on building awareness amongst women on Diabetes and urge them to take action as women tend to neglect their health whilst taking care of family’s health.
Black Dog Institute, Headspace, Orygen, the National Centre for Excellence in Youth Mental Health, ReachOut Australia, The University of Sydney’s Brain and Mind Centre

#mindthefacts: Protecting youth mental health

PROVOCATE
PROVOCATE developed #mindthefacts for Australia's leading youth mental health organisations in response to an emerging public health crisis amongst young people caused by increasing negative debate around the Australian Government's same-sex marriage public vote. Campaign secured $1.8m in Government support for mental health services; 26+ million earned audience reach across national media/social.
Narayana Health

GoodatHeart

Realizing the increase in incidence of cardiac disorders across all age groups every year, Narayana Health,a leading chain of Hospitals in India launched a campaign commemorating World Heart Day. This campaign unlike other campaigns talked about the healthy heart rather than the diseased heart with all communication made in easily comprehensible language. Videos Views:32500+ Likes:12000

07. Lifestyle & Culture

Winner
Hongkong Land Limited

WF CENTRAL launch campaign

Alan Chan Design Co, FleishmanHillard, Hakuhodo, Jung von Matt, MEGAWORKS, Pamco, Pentagram, Same Same Agency Limited
WF CENTRAL represents Hongkong Land’s first flagship retail project in Beijing. The mall was promoted to a new generation of local and international shoppers through a red-carpet launch with global superstars and collaborations with the Barbican and the Serpentine Galleries. The multi-faceted launch strategy resulted in over 2,800 pieces of coverage, worth over 130 million RMB in ad value.
Hongkong Land Limited

LANDMARK's A Year of Something New

A Event, Buzz Agency, Edipresse Media Hong Kong Limited, FleishmanHillard, Hungry Digital, Number One PR Communication Limited, SCMP Marketing Solutions
In 2018, prestigious Hong Kong mall LANDMARK introduced a new brand campaign - ‘A Year of Something New’ – inviting customers to explore new experiences and delight in new discoveries. By adding the voice, and presence, of world renowned singer and sustainability activist, Jessica Alba, the campaign drove significant media attention, customer engagement and support to sustainability causes.
LaLiga

IT'S NOT FOOTBALL, IT'S LALIGA

WE Red Bridge
The appeal of LaLiga to Chinese football fans has been driven by cornerstone teams Real Madrid and FC Barcelona with low awareness beyond the big two. To broaden LaLiga’s appeal to a wider audience, a team of 4 delivered the 17/18 Season campaign extending football beyond the field of play to bring the human story, the highs and the lows of the game to the forefront.

08. Science & Education

Winner
Singapore Health Services

Science In The Hospital

Science In The Hospital (SITH) is a video series that creatively showcased life-changing medical research at the SingHealth Duke-NUS Academic Medical Centre. It featured researchers “breaking down” science with toys, gadgets and analogies, and explaining how their work impacts healthcare. SITH was well-received by the healthcare community and public, and opened doors for research collaborations.
Elsevier

Casting light on Japan's research performance

Japan’s stagnating scientific performance posed a risk to the nation’s innovation. Aligning our PR approach with the country’s S&T framework, Elsevier collaborated with The Nikkei to offer an objective perspective of the nation's state of scientific affairs through data-driven stories to educate stakeholders, with a view to support the shaping of innovation policies to reverse the trend.
Nanyang Technological University, Singapore

HEY! It's NTU

NTU Singapore started HEY!, a print and digital magazine, in 2013, to build positive perceptions of the University amongst its target audience of prospective and current students in Singapore. Despite its high positive transformative effects of above 80% from 2013-2016, there was a 5% drop in positive impressions in 2016. This led to a revamp of HEY! in 2017, which successfully met its objectives.

09. Travel & Tourism

Winner
Finavia

#LIFEINHEL

WE Red Bridge, TBWA Helsinki
To capture the attention of the Chinese travellers and put Helsinki Airport on the map, #LIFEINHEL campaign challenged a Chinese influencer to live at Helsinki Airport for 30 days. His adventures were published as daily episodes, in addition to livestreaming and posting, and earned traditional PR to reach a staggering 2.4 billion people worldwide, 81.7% in China and an AVE value of over EURO 17M.
Hong Kong Tourism Board

Hong Kong Shingo Art

This campaign successfully enhanced Hong Kong’s destination awareness among target audiences in the region. A newsworthy and sustainable tourism content leveraging on the fame and news-worthiness of Japanese celebrity Shingo Katori was created to engage media, consumers and stakeholders for the longer term. 
Sarawak Tourism Board, Sarawak Tourism Board

Rainforest World Music Festival

Rainforest World Music Festival (RWMF) has been recognized as one of the leading music festival in the region. Efforts on implementing sustainable events’ elements within RWMF are important in today’s environment, where RWMF 2018 sees implementation of recycling and food waste management for the third year. RWMF 2018 once again made important contributions towards reducing environmental impacts.

10. Food & Beverage

Winner
Mars Wrigley Confectionary

Wrigley 5 Bounce Gum ‘Dare to Bounce to the SKY’

Ruder Finn
5 launched 5 Bounce, a new chew gum in Y2017. ‘Dare to Bounce to the SKY’ campaign was designed to create a stronger connection with consumers and encourage active product trial. With enjoyable online interactions and celebrity mega event in Shanghai, the campaign met hug success. 590,000 consumers engaged in the live-streaming session on event date, purchasing more than 18,000 bottles of 5 gums.
Blue Diamond Growers

Almond Breeze 'Breeze the Day' campaign

Daylight Agency
We took Almond Breeze, a relative newcomer in the non-dairy beverage category, built a compelling and highly-memorable multi-channel campaign, engaged health-conscious females, drove trial, spiked awareness and increased sales 211% - all on a budget a fraction of the established players. In a nutshell, we had the competition frothing and almost milked the No 1 spot in just 12 months!
MHD China

Hennessy Declassified

Ruder Finn Thunder
Hennessy has long gained popularity and a stronghold in Southern China but is perceived as ‘old’ by the younger generation. “Hennessy Declassified”, an integrated campaign was launched in 2 key cities to contemporize the brand as the “New Cool”. The immersive & educational exhibition was a huge success in media exposure, social reach, attendance, recruitment, KOLs endorsements and sales.

11. NGOs & Associations

Winner
Godrej Consumer Products Limited

GODREJ HIT LAUNCH OF INDIA’S FIRST PLATELET DONOR COMMUNITY

Godrej Hit is India's leading brand in home-insecticide solutions for deadly mosquitoes and cockroaches. Our objective was to create India’s first platelet donor community. We aimed to build a pool of donors big enough to save lives. We benchmarked one donor for each case of dengue. Average cases were 1lakh (3 years) and our target was to reach 1 lakh registered donors.
Save the Children, Unicef, Alive & Thrive

6 Months: Breast milk is all you need

Bridge Myanmar
In Myanmar, where malnutrition affects 1 in 3 children, optimal breastfeeding has the greatest potential impact on child survival. The integrated campaign from Save the Children, UNICEF and Alive & Thrive united Myanmar’s government, leading supermarket, bank and mHealth App, 25 hospitals, 6 KOLs and 52 influencers to reinstate exclusive breastfeeding as the No.1 aspirational choice for mothers.
The Akshaya Patra Foundation

Beyond the mid-day meals to serve god's own

brand-comm Public Relations, A unit of Madison World
The massive floods in the state of Kerala led to thousands of people loosing their homes and livelihoods and as many as 483 people loosing their lives. As an early aid, The Akshaya Patra Foundation set up a temporary kitchen in the state where they did not have a permanent presence, serving a mammoth 160,000 meals & 100,000 chapatis (a form of Indian bread) to the people in the relief camps.

12. Multi-Channel Communications

Winner
Visa China

Visa 2018 FIFA World Cup Campaign

BBDO, Starcom, ING, @Comm, Ruder Finn
As FIFA World Cup 2018 partner, Visa launched “Fight FOMO ” campaign in China, adapting global assets to enhance its brand image and showcase its innovative payment technology. The campaign generated extensive coverage by top sports media, 10K+ consumers experienced contactless payment. 15 banks issued 220,000 FWC 2018 cards. In Russia, China Visa cardholders ranked 2nd in spending.
Black Dog Institute, Headspace, Orygen, the National Centre for Excellence in Youth Mental Health, ReachOut Australia, The University of Sydney’s Brain and Mind Centre

#mindthefacts: Protecting youth mental health

PROVOCATE
PROVOCATE developed #mindthefacts for Australia's leading youth mental health organisations in response to an emerging public health crisis amongst young people caused by increasing negative debate around the Australian Government's same-sex marriage public vote. Campaign secured $1.8m in Government support for mental health services; 26+ million earned audience reach across national media/social.
Visa Inc.

Smart Travelers Empowered by Visa Contactless Payments

Burson Cohn & Wolfe
Visa wanted to educate Chinese consumers on its Contactless Payment products and drive contactless card usage in cross-border scenarios. An integrated communications campaign was launched to position Contactless Payments as a necessity for smart travelers rather than a good payment option. The campaign not only created excitement within target audience but enabled major partners to co-promote it.

13. Viral Communications

Winner
RED FM 93.5

Pothole Rap

Burson Cohn & Wolfe (Genesis Burson-Marsteller)
RED FM, India’s leading radio station decided to create an integrated campaign called Mumbai Khadde Mein (Mumbai in a Hole) to shame the Brihanmumbai Municipal Corporation (BMC) into taking action to fix the potholes. Using a mix of public relations, social media and radio they released a parody of a famous song which went viral and got 25 million views
Mars Wrigley Confectionary

Wrigley 5 Bounce Gum ‘Dare to Bounce to the SKY’

Ruder Finn
5 launched 5 Bounce, a new chew gum in Y2017. ‘Dare to Bounce to the SKY’ campaign was designed to create a stronger connection with consumers and encourage active product trial. With enjoyable online interactions and celebrity mega event in Shanghai, the campaign met hug success. 590,000 consumers engaged in the live-streaming session on event date, purchasing more than 18,000 bottles of 5 gums.
Ubisoft China

Ubisoft at ChinaJoy

FreemanXP
Ubisoft always wants to bring the best entertainment experience to fans at ChinaJoy. This year again, we managed to align the design and the quality of our ChinaJoy booth with major video game events such as E3 and Gamescom, and initiated the Ubisoft Live program by livestreaming stage content on Douyu TV to engage fans beyond the ChinaJoy show floor.

14. Internal Communications

Winner
Marina Bay Sands

OneMBS

To support OneMBS, our internal service culture program, the Internal Communications team aimed to increase employee engagement & deepen its impact by encouraging more user-generated content on our platforms. Our employee photo booth & its capabilities were revamped to support this aim. We achieved our goal during the campaign period Apr to Aug 2018.
METRO China

METRO Calendar - Connects every employee on Wechat

Ruder Finn Thunder
METRO, with 12,000+ employees in 58 cities in China, faced a massive internal communications challenge. An unsuccessful year of engaging via an internal WeChat account resulted in low viewership and less than half the employees followed. In 2017, the METRO WeChat Calendar Program was launched which successfully increased the number of followers to 80%, and the average viewership increased by 228%.
SMRT

GENIE

GENIE is SMRT’s very own social media app connecting SMRT colleagues to one another. It is an internal employee engagement and networking app to connect our diverse workforce of 11,000 instantly across the island, and provides a platform for top management to reach out to the rank and file. The app was conceptualised by SMRT for all SMRT staff and created from scratch with an external vendor.

15. Crisis & Reputation Communications

Winner
Lush Cosmetics Australia

Lush Cosmetics Australia's payroll crisis

The SAS Group
A cosmetics giant known for social justice campaigns accidentally underpays 5000 staff by $2m over 8 years. This occurred in a climate of intense scrutiny of retail industry underpayments. The error could have destroyed LUSH’s reputation among supporters, staff & consumers. We worked with stakeholders to show the error had been unintended and announce a solution consistent with its brand values.
Black Dog Institute, Headspace, Orygen, the National Centre for Excellence in Youth Mental Health, ReachOut Australia, The University of Sydney’s Brain and Mind Centre

#mindthefacts: Protecting youth mental health

PROVOCATE
PROVOCATE developed #mindthefacts for Australia's leading youth mental health organisations in response to an emerging public health crisis amongst young people caused by increasing negative debate around the Australian Government's same-sex marriage public vote. Campaign secured $1.8m in Government support for mental health services; 26+ million earned audience reach across national media/social.
Department of Communities

Foster Carer Recruitment Campaign

Carat Australia, Mathew Knight - Parkhouse Studios
The Foster Carer Recruitment Campaign was a digital campaign aimed at raising awareness about foster caring in Western Australia and to encourage public interest. Five videos were produced and shot in a 'day-in-the-life' format, depicting what it is like to be a foster carer or foster child. The Department saw a spike in enquiries and a significant increase in attendance at information sessions.

16. Storytelling

Winner
Nanyang Technological University, Singapore

HEY! Tales of two Presidents

With the third President of NTU Singapore retiring in Dec 2017, it was important that the leadership transition was well communicated to students. Whilst the change in university president was widely communicated via mainstream media, millennials do not pay much attention to the news media. A unique feature in the student magazine, HEY!, was successfully used to introduce the new president.
Organisation of Pharmaceutical Producers of India (OPPI)

COMMUNICATIONS

The Organisation of Pharmaceutical Producers of India (OPPI) established in 1965, represents the research-based pharmaceutical companies in India. OPPI remains committed to supporting the nation’s healthcare objectives and collaborating with all stakeholders to find sustainable solutions. OPPI believes the need for innovation must be balanced with the necessity for more accessible medicines, with
Ubisoft China

Ubisoft at ChinaJoy

FreemanXP
Ubisoft always wants to bring the best entertainment experience to fans at ChinaJoy. This year again, we managed to align the design and the quality of our ChinaJoy booth with major video game events such as E3 and Gamescom, and initiated the Ubisoft Live program by livestreaming stage content on Douyu TV to engage fans beyond the ChinaJoy show floor.

17. Content Marketing

Winner
AVANI Hotels & Resorts

AVANIme

The AVANIME Brand campaign captures little moments of life. Of travel. As seen through the lens of celebrities, travel bloggers and local experts. AVANIME gives travellers who follow our explorers, bloggers and celebrities, a new perspective and way of thinking about travelling. A deeper cultural connection and insider knowledge about AVANI Hotels & Resorts and the destinations where we are in.
MHD China

Hennessy Declassified

Ruder Finn Thunder
Hennessy has long gained popularity and a stronghold in Southern China but is perceived as ‘old’ by the younger generation. “Hennessy Declassified”, an integrated campaign was launched in 2 key cities to contemporize the brand as the “New Cool”. The immersive & educational exhibition was a huge success in media exposure, social reach, attendance, recruitment, KOLs endorsements and sales.
Ocean Spray

Harvest2Holiday: Bridging Cultures with Cranberries in China

Weber Shandwick
By feeding Chinese consumers’ wanderlust and curiosity of western traditions, Ocean Spray was able to build fascination for cranberries. The combination of live streaming and ecommerce helped grow sales of the brand’s products three-fold. Out of the millions of products sold, Ocean Spray® became among the top 10 most popular on Chinese ecommerce platform JD Worldwide.

18. Brand Relationship

Winner
Ubisoft China

Ubisoft at ChinaJoy

FreemanXP
Ubisoft always wants to bring the best entertainment experience to fans at ChinaJoy. This year again, we managed to align the design and the quality of our ChinaJoy booth with major video game events such as E3 and Gamescom, and initiated the Ubisoft Live program by livestreaming stage content on Douyu TV to engage fans beyond the ChinaJoy show floor.
Globe Telecom, Inc.

Globe Telecom #PlayItRight

In the Philippines film piracy has become the norm — resulting to the decline of the industry and loss of thousands of jobs. The Globe #PlayItRight campaign sought to unite industry people whose livelihoods are jeopardized because of piracy under a strong voice that appealed to the humanity of audiences to play content the right way.
Visa Inc.

Smart Travelers Empowered by Visa Contactless Payments

Burson Cohn & Wolfe
Visa wanted to educate Chinese consumers on its Contactless Payment products and drive contactless card usage in cross-border scenarios. An integrated communications campaign was launched to position Contactless Payments as a necessity for smart travelers rather than a good payment option. The campaign not only created excitement within target audience but enabled major partners to co-promote it.

19. Influencer Communications

Winner
Hong Kong Tourism Board

Hong Kong Shingo Art

This campaign successfully enhanced Hong Kong’s destination awareness among target audiences in the region. A newsworthy and sustainable tourism content leveraging on the fame and news-worthiness of Japanese celebrity Shingo Katori was created to engage media, consumers and stakeholders for the longer term. 
Finavia

#LIFEINHEL

WE Red Bridge, TBWA Helsinki
To capture the attention of the Chinese travellers and put Helsinki Airport on the map, #LIFEINHEL campaign challenged a Chinese influencer to live at Helsinki Airport for 30 days. His adventures were published as daily episodes, in addition to livestreaming and posting, and earned traditional PR to reach a staggering 2.4 billion people worldwide, 81.7% in China and an AVE value of over EURO 17M.
Link Asset Management Limited

Blogger Familiarisation Programme on Link Markets & Shopping Centres

Link organised the Programme in 2018 to enhance customers’ awareness, boost customer traffic flow and strengthen tenants’ competitiveness. Comprising 13 events at Link markets and shopping centres, the programme attracted 122 bloggers and 266 of their friends and relatives, generating 237 positive posts and reaching an audience of 873,095. Our tenants generated retail sales growth of 7.6%.

20. Launch

Winner
GSK China

Curing the Infection That Must Not be Named

Weber Shandwick China
Athlete's foot is a common skin infection that is never discussed in China due to social stigma. GSK wanted to introduce Lamisil as a cure to the condition in a creative, memorable way. How did we do it? By not talking about it either. Instead, we got people to discover it for themselves through an engaging “whodunit” activity.
FWD Hong Kong

Mind+ Critical Illness Plan: Cover the Uncovered

Weber Shandwick Hong Kong
Mind+ Critical Illness Protection Plan, HK’s first comprehensive health solution covering both mental and physical well-being, was launched to break new ground by covering the uncovered. The business target for the first 6 weeks was over achieved by 198% while the ranking for insurer with surprising healthcare product leaped from No. 5 to No. 2 after a series of online and offline promotion.
Unilever Singapore

Magnum Praline Launch

Jack Morton Worldwide
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21. Corporate Responsibility

Winner
Covestro (Taiwan)

Ocean Protection Storytelling - Partners with Government

Marine litter is one of the greatest challenges we have today, especial important for an island like Taiwan surrounded by sea. Covestro Taiwan partners with all the National Parks and National Museums related to marine animals and science to help prevent it through education - storytelling with a picture book. We and our partners have reached 13,464 kids from 41 schools in Taiwan within one year.
Pru Life UK

Cha-Ching Financial Literacy for the Youth Program

Introduced to the Philippines in 2012, Pru Life UK’s Cha-Ching Financial Literacy for the Youth Program teaches the money-smart values of Earn, Save, Spend, and Donate to students aged seven to 12 through cartoon music videos, an interactive website, mobile apps, and a school curriculum. Now on its sixth year in the country, Cha-Ching benefits a total of 240,578 children.
Tetra Pak

Get Your Carton and Make A Classroom

Burson Cohn & Wolfe (Genesis Burson-Marsteller)
With rapid urbanisation, India is facing a massive waste management challenge. Tetra Pak launched “Carton Le Aao, Classroom Banao” (“Get Your Carton and Make A Classroom”) using public relations, in-store promotions, social media, and a smart collaboration with the iconic Mumbai Dabbawallas (a lunchbox delivery service for 500K Mumbaikars) to spread the message of carton recycling.

22. Event & Experiential Marketing

Winner
EState Online

Brillia Tower Yoyogi-Park: Classy

E-state online wanted to create a different kind of brick and mortar experience. For the campaign lasting Feb ’17 to April ‘18, a 12 member team of experience and media experts harnessing AR, VR and other technologies, created a space to seamlessly allow customers to feel the richness of the neighborhood, the comfort of the living space, and a sublime sense of being in a premium environment.
BASF

BASF Kids' Lab 2018 - Chemistry Colors our World

Partnered with the Department of Chemistry at The Chinese University of Hong Kong (CUHK), BASF held a free chemistry education event called Kids’ Lab with an aim to nurture children’s interest in chemistry and promote science education. Over 1,000 kids aged 6 - 12 years conducted hands-on, interactive chemistry experiments under the guidance of a group of enthusiastic mentors from BASF and CUHK.
GSK China

Curing the Infection That Must Not be Named

Weber Shandwick China
Athlete's foot is a common skin infection that is never discussed in China due to social stigma. GSK wanted to introduce Lamisil as a cure to the condition in a creative, memorable way. How did we do it? By not talking about it either. Instead, we got people to discover it for themselves through an engaging “whodunit” activity.

23. Customer Journey

Winner
Ocean Spray

Harvest2Holiday: Bridging Cultures with Cranberries in China

Weber Shandwick
By feeding Chinese consumers’ wanderlust and curiosity of western traditions, Ocean Spray was able to build fascination for cranberries. The combination of live streaming and ecommerce helped grow sales of the brand’s products three-fold. Out of the millions of products sold, Ocean Spray® became among the top 10 most popular on Chinese ecommerce platform JD Worldwide.
Hongkong Land Limited

CODELAB

FleishmanHillard, MEGAWORKS, SCMP Marketing Solutions
Responding to new generation Greater China millennials, Hongkong Land has innovated in new digital retail experiences with CODELAB - a fusion of digital innovation and lifestyle inspiration set in O2O showrooms in its Hong Kong and Beijing malls. In just 3 months, CODELAB attracted coverage worth over RMB 9 million in ad value from media and influencers. 58% of visitors are age 35 or below.
Ubisoft China

Ubisoft at ChinaJoy

FreemanXP
Ubisoft always wants to bring the best entertainment experience to fans at ChinaJoy. This year again, we managed to align the design and the quality of our ChinaJoy booth with major video game events such as E3 and Gamescom, and initiated the Ubisoft Live program by livestreaming stage content on Douyu TV to engage fans beyond the ChinaJoy show floor.

24. (Integrated) Annual & CR Report

Winner
Kordsa Teknik Tekstil A.S.

Kordsa 2016 Sustainability Report

Sercom Consulting
Kordsa's third sustainability report reflects our economic, environmental and social performance in 2016. With this report we would like to give our stakeholders the opportunity to evaluate our efforts to measure, monitor and manage the impacts resulting from our operations. This report is prepared in accordance with the GRI Standards Core option and in line with UN Global Compact’s 10 principles.
Hong Kong Tourism Board

Hong Kong Tourism Board Annual Report 2016/17

Themed “We Make the Difference”, the HKTB Annual Report 2016/17 mini-site presents the HKTB’s new initiatives and creative ideas to showcase the diverse tourism appeal of Hong Kong in order to differentiate Hong Kong from our rival destinations and uphold its position as a preferred destination for visitors worldwide.
Sify Technologies Ltd

cloud@core - Integrated report 2018

Sify Technologies is the first ICT company in India to publish an integrated report - hence, new benchmarks have been set. This report encompasses both the telecom and IT infrastructure of India. The 6 capitals detail gave a comprehensive picture across the entire ICT ecosystem. All banking creditors have now adopted our IR as the guideline for similar investments in the field.

25. Publication

Winner
PETRONAS ICT Sdn Bhd

ICT Bytes

PETRONAS ICT aims to be an engaging, inspiring business partner to its PETRONAS stakeholders. To achieve this, PETRONAS ICT established ICT Bytes, its flagship internal communications channel in 2015, reaching out to more than 40,000 employees. The ICT Bytes digital newsletter is among the top 3 most subscribed channel in PETRONAS.
Global Cloud Xchange

Connect: Connecting Employees Around the World

For a company with offices in 17 countries serving virtually every region on the globe, keeping its people on the same page could turn out to be a huge challenge. However, at Global Cloud Xchange, the diverse workforce is able to collaborate with each other in perfect rhythm, thanks to the company’s strong focus on internal communications, anchored by its half-yearly employee magazine ‘CONNECT’.
SMRT

Better Journeys Ahead

The SMRT Trains Operations Review, themed Better Journeys Ahead, offers an overview of SMRT Trains’ key focus areas and underscores our commitment to deliver a world-class train service that is safe, reliable and customer-centric. Targeted at commuters, we share useful data and updates through colourful infographics and concise chapters, making this a comprehensive one-stop resource.

26. Film & Video

Winner
Sarawak Tourism Board

Rainforest World Music Festival

The festival first started in 1998 showcasing world music, bringing into Sarawak, indigenous performers from all corners of the world performing a special kind of music which is aptly described as “the music of, or resulting from, traditional or indigenous cultures”.
Marina Bay Sands

The Motivational Minutes series

The Motivational Minutes series is collaboratively produced by Communications, Visual Media, HR & Branding to deepen engagement with 140 OneMBS ambassadors to help shape the outcome of our service culture program among 9700 full-time employees. Built on our values – Respect, Integrity, Passion, Teamwork & Creativity, OneMBS defines the consistent way we create unforgettable memories for our guests
Sify Technologies Ltd

Investor Relations Roadshow - Audio Visual

Sify Technologies is listed on the NASDAQ. After a hiatus of 8 years, we were doing Non Deal Roadshows leading to an Investor Day in May 2018. The challenge in front of us was, how do we tell the successful growth story over the last 5 years especially, the clients profile and revenue growth. We decided to create an audio visual that will create a soft opening and a favorable respons

27. Website

Winner
Institute of Singapore Chartered Accountants

ISCA Journal: Read & Reap Game

As the official publication of ISCA, the ISCA Journal provides readers with the latest business and accounting news, trends and insights. Embark on a reading journey and be rewarded when you read the monthly issue of the Journal. Taking on a new refreshing format in the Journal, the Read & Reap Game, an interactive game that will make your reading experiences more rewarding!
Organisation of Pharmaceutical Producers of India (OPPI)

Corporate media Tools

The Organisation of Pharmaceutical Producers of India (OPPI) established in 1965, represents the research-based pharmaceutical companies in India. OPPI remains committed to supporting the nation’s healthcare objectives and collaborating with all stakeholders to find sustainable solutions. OPPI believes the need for innovation must be balanced with the necessity for more accessible medicines, with
Reliance Communications

The New RCOM: Reinventing a Brand In-House

As Reliance Communications embarked on a transformation process to become a pure-play B2B telecoms company, its website needed a thorough overhaul. The company’s global Marketing team designed and developed the new website completely in-house in a matter of 5 months, effectively presenting the ‘New RCOM’ to the company’s stakeholders, particularly its customers and prospects.

28. Social Media

Winner
Visa Inc.

Smart Travelers Empowered by Visa Contactless Payments

Burson Cohn & Wolfe
Visa wanted to educate Chinese consumers on its Contactless Payment products and drive contactless card usage in cross-border scenarios. An integrated communications campaign was launched to position Contactless Payments as a necessity for smart travelers rather than a good payment option. The campaign not only created excitement within target audience but enabled major partners to co-promote it.
Marina Bay Sands

Marina Bay Sands Chatbots

We use chatbots on Marina Bay Sands and ArtScience Museum Facebook pages to enhance the user experience at our social touchpoints. Both chatbots perform customer service and marketing roles. Since launch, our social media managers spend 2 hours less a day answering customer service requests. The chatbots hit a milestone of 1.2k daily users during the Chinese New Year 2018 campaign.
Ocean Spray

Harvest2Holiday: Bridging Cultures with Cranberries in China

Weber Shandwick
By feeding Chinese consumers’ wanderlust and curiosity of western traditions, Ocean Spray was able to build fascination for cranberries. The combination of live streaming and ecommerce helped grow sales of the brand’s products three-fold. Out of the millions of products sold, Ocean Spray® became among the top 10 most popular on Chinese ecommerce platform JD Worldwide.